What you'll learn
Improve your work skills by learning how to start and run a successful e-commerce business with our comprehensive online class from Sydney.
Thinking about starting an online business but not sure where to start?
Join this short course where we help you to start your e-commerce business step-by-step with the guidance of our professional tutor. Starting an e-commerce business is a great way to become an entrepreneur as well as add some passive income.
Find out how to research and evaluate the market, and understand the competition and the need of your potential buyers. Then we will teach you how to use your research and build an online shop that speaks to your audience by using the right keywords and marketing strategy. This class will also cover business fulfilment and logistics as well as how to optimise your conversion rate so that you can set yourself up for long-lasting success.
By the end of this course, you will have learnt how to start your e-commerce business, and have the tools to bring your idea to life!
Learning outcomes
By the end of this E-Commerce Business Starter course, you will have enhanced your career prospects by:
- Research the market effectively
- Register your business & domain
- Build a brand
- Build your Shopify website
- Implement best practice SEO
- Launch and manage an e-commerce business successfully
- Advertise across Google, Facebook and Instagram
Course content
What will be covered in this E-Commerce Business Starter course?
In only 12 hours you will learn:
Branding & business basics
This covers some important first steps you’ll need such as your business structure, registering for an ABN & GST, trademarks and IP. We’ll also run through some important branding components you might consider, such as a logo and brand name.
Building a Shopify website & securing your domain
Shopify is an ‘off-the-shelf’ website builder specialising in e-commerce (i.e. selling online). Importantly, it requires zero coding and is therefore fantastic for all skill levels. Rest assured, you will still come out with a fantastic website that will help you sell online, regardless of your previous web experience. Brands such as Kookai, Koala Mattresses and JB Hi-Fi are all built on the Shopify platform. We will spend a significant portion of the course teaching you how to use the platform.
SEO basics
We’ll implement all best-practice SEO tools and techniques to help you maximise your new Shopify website. We’ll run keyword research for your product or industry, implement on-page SEO basics and address key considerations for any e-commerce store (e.g. backlinks, page speed and image compression).
Digital advertising (Google Ads, Facebook & Instagram)
You can have the best website in the world but it’s pointless unless you have visitors on there! This topic provides step-by-step instructions on how to run profitable ad campaigns across paid search and social media. This includes Facebook and Instagram ads, Google Shopping and search ads, automated product feeds, Facebook pixel and google ads conversion tracking installation. If that sounds super complicated – don’t worry, we’ll run through it and it’s actually much easier than people think.
Fulfilment + logistics
We’ll show you how to set up automated fulfilment systems so you can pick and pack orders and get them into the hands of your customers, both here in Australia and around the globe.
Conversion rate optimisation & Analytics
Step 1 is getting people to your website. Step 2 is getting them to buy! Conversion Rate Optimisation comprises a myriad of techniques designed to grow the percentage of web visitors that buy as well as grow the average order value (AOV). We’ll also help you to understand key web metrics to understand and improve your store.
Intended audience
Who is this E-Commerce Business Starter course for?
This course is for students looking to upskill and for anyone who wants to know what is involved in starting and running a successful e-commerce business.
Additional information
Please note the following:
For this online class, you will need to have a device and a stable internet connection.
Course testimonials
-
Michelle said: Mike was awesome! Really detailed and answered all our questions. Very happy with the course and would definitely recommend for anyone who wants to start a business and get a handle on the online component of setting up a website and facilitating sales through advertising.
-
Christine said: I really liked learning from someone's firsthand experience. Mike was super friendly and knowledgeable. I would have no hesitation in recommending this course to anyone interested in starting an online business. I wish Mike all the success for his own personal online business. And I look forward to beginning my own business journey. Many thanks Christine.
-
Chantal said: Excellent tutor, the course was well structured, with each week building on knowledge from the prior sessions. Mike was excellent at imparting information in a clear, concise manner that was easy to understand. Using different real time examples, he brought a depth and breadth of knowledge to this topic, reflected by his expertise and subject matter knowledge.
-
Katie said: Course was super informative and Mike really knew his stuff. He was always open to questions and very generous with his knowledge and experience. Highly recommended.
-
Margaret said: Very knowledgeable tutor; very practical class. I start from a low knowledge base for this endeavour but now feel I have a basis on which to get started.
Course tutors
Mike Rolston
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
Business or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
4.7 starsaverage rating on Google
1,400+courses to choose from
99%customer support rating
Classes Online Courses
<p>Improve your work skills by learning how to start and run a successful e-commerce business with our comprehensive online class from Sydney.</p>
<p>Thinking about starting an online business but not
...This course will be held online via Zoom.
Please note that Monday 10th June is a public holiday so there will be no class held on this day!
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start an E-Commerce Business Course
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start an E-Commerce Business Course
Related courses
-
Accounting & Bookkeeping Course for Beginners
Improve your work skills by enrolling in our comprehensive business management courses in Sydney! This Accounting & Bookkeeping Course will take you through the process of completing your own set of books and generating several financial reports, as well as finalising your own BAS. This short course includes a business case study, which will provide you with hands-on practical experience to finalise a set of books and all necessary reports. You will also prepare a Business...
Learn more about Accounting & Bookkeeping Course for Beginners -
Artificial Intelligence (AI) for Business Course
Improve your work skills and harness the power of Artificial Intelligence (AI) by enrolling in our Business and Career short courses in Sydney. AI, such ChatGPT, is revolutionising business. This rapidly evolving landscape provides an unprecedented opportunity, and a distinct business advantage, for those in the know. This interactive workshop is designed for entrepreneurs, business owners, business enthusiasts and professionals who want to understand the potential in AI and profit...
Learn more about Artificial Intelligence (AI) for Business Course -
Free Small Business Coaching by Asuria's Self-Employment Assistance Program
Sydney Community College, in partnership with Asuria, is delighted to introduce an exciting opportunity for aspiring entrepreneurs and small business owners. The program, delivered by Asuria, is free of charge and designed to empower individuals to get their businesses off the ground and running. Unlock Your Business Potential with Expert Small Business Coaching Embark on a transformative journey towards business success with Small Business Coaching. Tailored to meet the unique...
Learn more about Free Small Business Coaching by Asuria's Self-Employment Assistance Program -
How to Start a Business Course
Improve your work skills and embark on the journey of starting your own business with our personal & career development short courses online & in Sydney! Dreaming of launching your own venture? This course is your roadmap to navigating the world of entrepreneurship in today's dynamic digital era. Dive deep, challenge conventional business norms, and embrace the entrepreneurial spirit tailored for the modern innovator. This isn't just about theory; it's about tangible action. Many...
Learn more about How to Start a Business Course -
How to Start a Cafe or Restaurant Course
Improve your work skills by learning how to start and manage a cafe with our comprehensive personal & career development courses in Sydney! This course will teach you everything you need to plan a successful cafe or restaurant. You will discover how to secure a good location, anticipate and prepare for growth, identify and side-step traps, do deals with agents and landlords that reduce the risks and boost business value. The legal, financial and personal aspects of your business...
Learn more about How to Start a Cafe or Restaurant Course -
LinkedIn Course for Business
Improve your work skills by learning how to build and maintain a strong online presence on LinkedIn with our marketing short courses online & in Sydney! LinkedIn is your no-cost digital touchpoint that can enhance your business and professional reputation. If you are a small business owner, a consultant, a salesperson or seeking a job opportunity, then this LinkedIn course is for you! This online LinkedIn course will equip you with the tools you need to stand-out on LinkedIn. You...
Learn more about LinkedIn Course for Business -
Mastering Small Talk Course
Improve your work skills by learning the art of conversation with our communication & psychology courses in Sydney! Making small talk isn‘t as easy as it sounds; it isn't as challenging as it sounds either. Conversing with strangers can be awkward, stilted, even painful, but there is an art to it, and it can be mastered! There's nothing small about small talk. You may think that making small talk is just a way to pass the time or avoid awkwardness but many great friendships and...
Learn more about Mastering Small Talk Course -
Mastering the Art of Communication Course
Improve your work skills by learning the art of conversation with our communication courses in Sydney! This course is the perfect blend of serious and fun! It provides a unique approach to developing effective communication skills by combining the principles of journalism, diplomacy and sales. Students will learn how to build rapport and gain the trust of others in a variety of settings. You'll learn how to charm anyone you talk to, whether it's acing a job interview, winning over...
Learn more about Mastering the Art of Communication Course -
MYOB AccountRight Course for Beginners
Improve your work skills and master the art of MYOB AccountRight with our comprehensive accounting & bookkeeping courses online & in Sydney! The MYOB AccountRight course is for anyone wanting to learn how to use MYOB to manage accounting records for small to medium businesses on a day-to-day basis. This MYOB AccountRight course will teach you the basics of BAS completion and train you in using the MYOB Community Forum to find help and solutions. This course is taught by an MYOB...
Learn more about MYOB AccountRight Course for Beginners -
Social Media Manager Course
Improve your work skills by learning how to become a Social Media Manager through our comprehensive marketing short courses in Sydney! Do you want to learn to be a social media manager? This course covers everything you need to manage social media accounts on behalf of a business, whether it’s a company you’re working for, if you’re a freelancer or if you’re the business owner. Learn how to manage social media on behalf of a business, including the techniques for planning content...
Learn more about Social Media Manager Course -
WordPress Course: How to Create a Website
Learn to use WordPress to build beautiful websites quickly and effectively with our web design short courses in Sydney! In this hands-on 2 day WordPress course, you will learn how to build a fully-functioning, device-responsive website using the self-hosted version of WordPress. This course will provide you with the skills to edit, update, publish and manage a WordPress website in a small business setting, without coding. You will learn how to plan, build and configure your website...
Learn more about WordPress Course: How to Create a Website
