Facebook Marketing Course

Learn how to use Facebook to promote your business and products online with our Social Media Marketing courses in Sydney.

Whether you’re a sole trader, small business owner, freelance digital marketer, or work inhouse in digital marketing, Facebook marketing is essential for 21st-century business.

Join us for 10 hours of hands-on, comprehensive, highly-practical Facebook marketing course to learn how to turn Facebook into a powerful promotional machine.

Looking at Facebook advertising, email list growth, Facebook pages, and Facebook groups, this course is regularly updated to ensure you’re learning up-to-the-minute information on how to ensure your Facebook marketing stops the scroll, cuts through the clutter, and makes it through the Facebook algorithm.

Outcomes

By the end of this Facebook marketing course, you will be able to:

• Prepare and implement a Facebook strategy for your business
• Schedule Facebook updates ahead
• Integrate Facebook into your overall marketing strategy
• Understand how to use Facebook marketing for business growth

Ideal for

Anyone who:

• already has a Facebook Business Page or is willing to get one started on the day
• spends money on Facebook ads and wants to ensure they improve their return on investment
• is looking to sell Facebook marketing services to businesses
• owns a small business
• is a manager and needs to do more with less – ensuring their time, effort, and money is well spent

Course content

• How to use organic marketing methods to get seen in the Facebook newsfeed
• Optimising your Facebook business page to increase business inquiries
• How to fuel word-of-mouth referrals and encourage testimonials
• What makes a post interesting, engaging, and shareable
• Creating a simple schedule for Facebook posting and how to schedule these in advance
• Using Facebook for customer service
• Essential steps you must do before you spend a cent on Facebook advertising
• Introduction to Facebook advertising with "Boosting" posts
• Which to choose: Boosting vs Ads Manager
• Facebook Live video marketing why this is the biggest opportunity for small business marketing
• Basic graphic design using free and low-cost technology and websites to create promotional images
• Storylines and ideas: how to create stories and topics on Facebook that are designed to lead people towards purchasing
• Systems, tools, and short-cuts to use Facebook with laser-like focus so you’re not wasting time
• Creating a Facebook Marketing Strategy to achieve your goals and get real results