Facebook Marketing Course | Sydney Short Courses

Facebook Marketing Course

What you'll learn

Learn how to use Facebook to promote your business and products online with our social media marketing short courses online and in Sydney!

This comprehensive Facebook marketing course will teach you the practical ways to turn Facebook into a powerful promotional machine. Whether you’re a sole trader, small business owner, freelance digital marketer, or work in-house in digital marketing, Facebook marketing is essential for 21st-century business. Looking at Facebook advertising, email list growth, Facebook pages, and Facebook groups, this Facebook marketing course is regularly updated to ensure you’re learning up-to-the-minute information on how to ensure your Facebook marketing stops the scroll, cuts through the clutter, and makes it through the Facebook algorithm.

Please note: This course is an online workshop held over Zoom.

Learning outcomes

By the end of this Facebook marketing course, you should be able to:

  • Prepare and implement a Facebook strategy for your business
  • Schedule Facebook updates ahead
  • Integrate Facebook into your overall marketing strategy
  • Understand how to use Facebook marketing for business growth

Course content

What will be covered in this Facebook marketing course?

  • How to use organic marketing methods to get seen in the Facebook newsfeed
  • Optimising your Facebook business page to increase business inquiries
  • How to fuel word-of-mouth referrals and encourage testimonials
  • What makes a post interesting, engaging, and shareable
  • Creating a simple schedule for Facebook posting and how to schedule these in advance
  • Using Facebook for customer service
  • Essential steps you must do before you spend a cent on Facebook advertising
  • Introduction to Facebook advertising with "Boosting" posts
  • Which to choose: Boosting vs Ads Manager
  • Facebook Live video marketing why this is the biggest opportunity for small business marketing
  • Basic graphic design using free and low-cost technology and websites to create promotional images
  • Storylines and ideas: how to create stories and topics on Facebook that are designed to lead people towards purchasing
  • Systems, tools, and short-cuts to use Facebook with laser-like focus so you’re not wasting time
  • Creating a Facebook Marketing Strategy to achieve your goals and get real results

Intended audience

Who is this Facebook marketing course for?

This course is for anyone who:

  • Already has a Facebook Business Page or is willing to get one started on the day
  • Spends money on Facebook ads and wants to ensure they improve their return on investment
  • Is looking to sell Facebook marketing services to businesses
  • Owns a small business
  • Is a manager and needs to do more with less – ensuring their time, effort, and money is well spent

Course testimonials

Course tutors

Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp, in addition to small...

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Classes Online Courses

Facebook Marketing Course

<p>Learn how to use Facebook to promote your business and products online with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business/social">social media marketing short courses</a>

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$299 Limited GST free / $0 / $239.20 / $269.10
This class will be delivered live online via Zoom!

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Facebook Marketing Course

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Facebook Marketing Course