Writing for the Web - How to Create Great Web Content

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Course description

Web copy and web content class in Sydney CBD.

Learn fast-track methods to write and produce engaging content for your website or blog. Join this practical workshop to gain clever techniques to directly appeal to your target audience. You will find out how to build a successful web content plan and the time management tips to go with it. Discover the smartest ways to get results and engagement – with written articles, blogs, video, and photos.

Your audience consumes more and more content in short, ‘bit size’ portions. That doesn’t mean low quality, but the way it’s presented has to change. Workshop tutor Nicola Hardy will show you dozens of ways to create content and help you become a respected and visible authority, no matter what your area of business.

Course content
  • What makes web content popular and easy to find
  • Quick ways to write short articles for your website, blog or e-newsletter
  • Ideas for planning what to blog about next
  • SEO copywriting tips
  • Photos and graphics – how to create your own, or source and reuse the best available
  • Using free software to edit and improve photos (including info-graphics)
  • Short videos and their benefits
  • How to find writers and AV people who can help create content for you
  • Choose the right social media channels to promote your content
  • How to produce one primary piece of content, then repurpose and post it to maximise reach and engagement
  • How to put it all together in a simple content calendar
  • Time saving tips for getting it all done.

The course includes comprehensive notes and follow-up email support from your tutor.

Outcomes

By the end of this How to Create Great Web Content Course you will:

  • be able to develop a web content plan to engage your audience
  • understand how to write web content that can be repurposed
  • understand how to connect and promote content through social media
  • know about free software and other resources to help create web content
Feedback from past students

"This course gave me all the skills I needed. In only 1 session! Im pretty busy but really wanted to learn how to improve my writing and promote my blog in more effective ways. I got all of this, and more, packed into one 3 hour session that was super easy to get to after work! The class covered so much content and we also had lots of fun! An evening very well spent. Thank you!"

Please bring to class
  • A notepad and pen
  • Laptops are not required, but feel free to bring for writing your notes

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

Course testimonials:

  • Jennifer said: The lift situation on the way to the classroom is pretty dire SCC responded- Yes we do understand and we are doing what we can. The lifts are undergoing an upgrade.

  • Sandra said: Great course, I learned a lot and would definitely recommend.

  • Louise said: A great tutor who made the course interesting and easy to understand. 5 Stars!