Writing Copy - convert your customers

Classes

$299 Limited GST free / $239.20 / $269.10
Writing Copy - convert your customers

<p>Learn to write successful web copy, sales emails and sales letters in Sydney.</p><p>When using the power of your words to speak with prospects about what you’re selling, your writing is expensive.

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Enrol before 31 December 2018 for 10% Early Bird discount. Code BIRD2019

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Course description

Learn to write successful web copy, sales emails and sales letters in Sydney.

When using the power of your words to speak with prospects about what you’re selling, your writing is expensive. It can successfully convert customers or fail to impress, costing you money wasted on advertising and marketing.

Whether or not you consider yourself a good writer, the truth is that everyone can learn to write better copy. With sales copy writing, there are tried-and-tested formulas that work. All you need to learn to do is gather your specific ingredients, bring your business’s own unique flavour, and combine these into a delightful recipe to inspire readers and provoke them to action.

Utilise psychology, persuasion, influence, market data and emotion, to write copy that converts into sales.

Ideal for
  • Business owners who want to improve their sales copy writing
  • Marketing professionals who need to improve their conversion rates
  • Anyone who is charged with sales or marketing, and needs to hone their sales copy writing skills in order to sell more
Learning outcomes

By the end of this course, you will be able to

  • understand how to qualify and quantify the benefits of what you’re selling so that you can compellingly communicate the value of what you’re selling.
  • understand the essential elements and best order of information on a sales page for it to be effective.
  • understand the difference between a sales letter and a sales page.
  • know how to approach a cold, warm and hot audience differently so that they buy.
  • finish an outline of your sales page, ready for you to colour in the finer details.
  • finish writing a sales letter, ready to send to your prospects and clients.

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

Course testimonials:

  • Louise said: It was a great course, full of practical tools that I can apply in my job. Brook was a great teacher, using her experience to provide tips and skills.

  • Valeria said: Brooke is a knowledgeable teacher. Her way to explain the concepts are real fun and super clear and easy to apply on my own business project! totally recommend her classes.

  • Susie said: Excellent tutor and content. Venue wasn't great - hot with no natural light, lights shining on screen made it hard to read slides