Social Media Marketing for Small Business Course

Assessments are made against units of competency.
  • Develop, implement and monitor the use of social media in a business (SITXEBS002)
  • Use social media tools for collaboration and engagement (ICTWEB201)
  • Use social media in a business (SITXEBS001)
  • Career Development Programme (CSO201717)

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

Course description

Social media marketing course for small business in Sydney.

Learn Social Media Marketing while establishing your own Social Media strategy and applications. As this is course is subsidised by the NSW Government, enrolment is by way of application in order to assess eligibility. Please review the applicant selection criteria below.

As small business moves into the next quarter of the 21st century, traditional marketing and advertising platforms are changing at a rapid rate. Older platforms such as print media, radio and television advertising are struggling to maintain a foothold in the new order. The growth also of the sharing economy has put within reach of small business, services once only available at an agency level. The rise of Social Media – the domination of Google and other search engines – has re-shaped the way new businesses need to connect with potential customers. The challenge and the opportunities for small business in their start up or establishment stage, remains how to effectively incorporate the new platforms into their marketing strategies.

This course is designed to assist small business to develop strategies and skills to effectively leverage from the new order.

Course content

This course is designed for small business owners who need to establish effective marketing strategies around various social media platforms. Platforms such as Facebook, Instagram, LinkedIn and Twitter will be covered.

Outcomes – by the end of this course it is intended that participants will have achieved or be able to:
  1. Describe the different types of social media tools and applications;
  2. Compare different types of social media tools and applications;
  3. Set up and use, popular social media tools and applications;
  4. Determine social media requirements;
  5. Develop policies and procedures;
  6. Develop a social media plan;
  7. Implement social media plan;
  8. Evaluate social media effectiveness.
Applicant selection criteria. Applicants must:
  1. Be working in a small business (See definition below)
  2. Have an Australian or New Zealand passport or have the right to work in Australia under one of the following visa classes:
  3. Permanent resident
  4. Humanitarian/Refugee visa
Small business definition.

For the purpose of this course, a small business is defined as having 1-20 employees OR having an annual turnover of less than $2million.
This training is subsidised by the NSW Government.