Social Media Marketing Essentials


$599 Limited GST free / $479.20 / $539.10
Social Media Marketing Essentials

<p>Learn <b><a href="/courses/business-classes-sydney/Social+Media+Classes">social media advertising essentials</a></b> in Sydney to harness the power of AI to increase leads and make sales.</p><p>


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Course description

Learn social media advertising essentials in Sydney to harness the power of AI to increase leads and make sales.

Social media advertising is highly targeted, engaging and delivers excellence return-on-investment, when you know how to do it well. If you’re serious about increasing the volume of leads into your business and growing sales, then social media marketing can be highly cost effective and efficient.

The Facebook digital goliath has powerful capabilities that allow you to reach, engage and convert audiences into new paying clients and customers.

Whether you’re in a broad market or a niche, the Facebook Ads Manager enables you to reach the right people audiences on Facebook, Instagram, Messenger and their extensive audience network of websites.

In this comprehensive class we’ll cover the inner workings of Ads Manager, so that you can increase leads and sales, grow your reach and influence, and target new people.

Ideal for:
  • Small business owners and sole traders
  • Digital marketers
  • Everyone who has a business page on Facebook or Instagram
Course content
  • Facebook ads
  • Instagram ads
  • Essential landing page features and software
  • Making sense of useful metrics and reporting
  • Social ads strategy
  • Fundamentals of Ads Manager features and functionality
  • Understanding the Facebook BEAR algorithm which influences whether or not your ad is seen
  • Custom Audiences, Lookalikes, Audience Insights and Audience Sharing
  • The Facebook Pixel and how to use it to it for retargeting and conversion tracking
  • Retargeting your website visitors and email subscribers
  • Understanding the key elements of ad performance metrics and insights (and what you can ignore)
  • What to do when your ads are tanking

This is a highly practical, interactive, computer course. We’ll be deliving into the essential details of effective social media advertising campaigns, and know how to measure our campaigns, how to plan out a campaign, and how to execute social ads effectively.


By the end of this social media advertising essentials course you will have:

  • begun your social ads strategy
  • set up a traffic ad
  • set up a conversion ad
  • created several custom audiences and saved audiences for future use
  • a better understanding of what makes a good return-on-investment, including profit margins and lifetime value of a client
Please bring
  • The passwords for your social media accounts

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as course changes will be communicated via sms or email.

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