How to Start a Business


$499 Limited GST free / $0 / $399.20 / $449.10
How to Start a Business

<p>Learn to start a <a href="/courses/business-classes-sydney/Business-Management+">business</a> course in Sydney.</p><p>Thinking of starting a small business? This course is designed to guide you


If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

Course description

Learn to start a business course in Sydney.

Thinking of starting a small business? This course is designed to guide you through the process of setting up and running your business. Hear from those who’ve done it before. You’ll fast track your small business after taking this course.

Each topic will be delivered by a presenter with practical business skills in that particular field. If you want to learn to start up your own business in Sydney, then this course is for you.

Course content

Principles of small business

  • Overview of course structure
  • Principles of small business
  • Finding the right business structure
  • Strategies for setting up a business and exploring market opportunities
  • Building and testing your business concept
  • Identifying your target market
  • Understanding the competition

Business operations, business planning and introduction to finance

  • Stages of business
  • Business planning
  • Customer acquisition strategies
  • Customer retention strategies
  • Capacity
  • Overview of accounting systems
  • Sources of information for small businesses
  • Pitching your business

Marketing your business

  • Introduction to marketing
  • Marketing’s role and importance
  • Your marketing plan: objectives and strategy
  • SWOT Analysis
  • Understanding your customer
  • Your business model
  • Marketing activities
  • How to measure success
  • Branding


  • The dynamics of pricing for small business
  • Price, margin, contribution and profit
  • Record keeping
  • Importance of budget and cash flow
  • Marketing and business plan for your business
  • Understanding GST and reporting

Digital marketing and content creation

  • Bringing your business online
  • Website and SEO
  • The digital environment
  • Digital marketing
  • Social media and networking
  • Content creation and blogs
  • Analytics
  • Google Adwords

This agenda may be given in a different order.


By the end of this How to Start a Business Class, students will have gained an understanding of:

  • the principles guiding effective small business management
  • the essential rules and regulations governing small business establishment and management in Australia
  • finance and financing options
  • effective sales and marketing
  • how to use online marketing effectively
  • customer relations and business operations
Ideal for
  • Those thinking of starting a business
  • Businesses operating for less than 18 months

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • Karen said: The tutors were a wealth of knowledge and very generous in sharing it with us. Brook was amazing and I'm so grateful to her. The most valuable part of the experience was her non-judgmental acceptance of our business ideas - she never once questioned the validity of them, just started from the premise that we'd act on them and went from there. She helped us navigate our way through the many questions we had of ourselves while also challenging us to think deeply about what we were doing and why. She's really inspired me to get my business up and running instead of just wondering about what might be. I was also very impressed that a partner from such a high-calibre law firm was one of our tutors. Having worked in corporate law for many years, I know what a precious resource a partner's time is and it was extremely generous of Matthew to share his time and expertise with us. I got a lot out of that session and am very grateful to him for not only making himself available but for breaking the information down into easily understood concepts for those of us who aren't lawyers. Unfortunately I wasn't able to attend the two marketing sessions but I'm sure they were great if the rest of the course was anything to go by.

  • Rayne said: It was very informative and had great classes.

  • Joseph said: 5 stars

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