How to Start a Business


$499 Limited GST free / $399.20 / $449.10
How to Start a Business

<p>Learn to start a business course in Sydney.</p><p>Thinking of starting a small business? This course is designed to guide you through the process of setting up and running your business. Hear from


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Course description

Learn to start a business course in Sydney.

Thinking of starting a small business? This course is designed to guide you through the process of setting up and running your business. Hear from those who’ve done it before. You’ll fast track your small business after taking this course.

Each topic will be delivered by a presenter with practical business skills in that particular field. If you want to learn to start up your own business in Sydney, then this course is for you.

Course content

Principles of small business

  • Overview of course structure
  • Principles of small business
  • Finding the right business structure
  • Strategies for setting up a business and exploring market opportunities
  • Building and testing your business concept
  • Identifying your target market
  • Understanding the competition

Business operations, business planning and introduction to finance

  • Stages of business
  • Business planning
  • Customer acquisition strategies
  • Customer retention strategies
  • Capacity
  • Overview of accounting systems

The essential rules of business

  • Legal aspects of business establishment
  • Insurances
  • Business compliance, WHS and insurance
  • Creating your terms of trade
  • Sources of information for small businesses
  • Branding and pitching your business

Marketing your business

  • Introduction to marketing
  • Marketing’s role and importance
  • Your marketing plan: objectives and strategy
  • SWOT Analysis
  • Understanding your customer
  • Your business model
  • Marketing activities
  • How to measure success


  • The dynamics of pricing for small business
  • Price, margin, contribution and profit
  • Record keeping
  • Importance of budget and cash flow
  • Marketing and business plan for your business
  • Understanding GST and reporting

Digital marketing and content creation

  • Bringing your business online
  • Website and SEO
  • The digital environment
  • Digital marketing
  • Social media and networking
  • Content creation and blogs
  • Analytics
  • Google Adwords

This agenda may be given in a different order.


By the end of this How to Start a Business Class, students will have gained an understanding of:

  • the principles guiding effective small business management
  • the essential rules and regulations governing small business establishment and management in Australia
  • finance and financing options
  • effective sales and marketing
  • how to use online marketing effectively
  • customer relations and business operations
Ideal for
  • Those thinking of starting a business
  • Businesses operating for less than 18 months

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

Course testimonials:

  • Bianca said: The teachers were amazing. Lots of information and knew what they were talking about. Definitely would recommend this course for others. Thank you Sydney Community college.

  • Joseph said: 5 stars

  • Alana said: Knowledgeable and informative lecturer