Google Ads (Adwords) - An Introduction Course

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Course description

Learn how to setup and run your own Google Ads (Adwords) campaign with this beginners course in Sydney.

Join this course to gain simple techniques to effectively and easily run your own Google Adwords campaign. You will find out how to write great ad copy, how to keep your ad bid prices down and find opportunities to promote your business or service. Set your Adwords campaign up for success.

Perhaps it is time to stop running ads the old way and start advertising online. That doesn’t mean it has to be scary and you don’t have to spend many nights figuring out what you need to do to get it right. Workshop tutor Nicola Hardy will show you how she sets up Adwords Accounts for success for her own clients, big and small, no matter what your area of business.

Course content
  • What is Google Adwords
  • How to set up a Google Adwords account
  • Writing great ad copy
  • Keyword research tips
  • Monitoring ad campaigns for success
Learning outcomes

By the end of this workshop you will

  • know how to set up your own Google Adwords account
  • understand how to write ads that follow the rules and standards (ad copy)
  • know how to research keywords for use in your Adwords campaign
  • be able to evaluate your Adwords data to help improve your campaign performance and improve the conversions of website visitors in to paying customers.
Please bring
  • A notepad and pen

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

Course testimonials:

  • Briana said: I loved that I could ask anything without feeling silly. It was like Google Ads for Dummies. A really great crash course that included a lot of valuable and useful information! Nicola was patient and friendly. I would highly recommend this course if you don’t know where to start but also want to gain some insider tips!

  • Madeleine said: The course was great. I had very little knowledge about AdWords going into the session and came out with a great understanding and even some tips and tricks.