Video Making Course for Business

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

Course description

Learn to make your own Short Videos to promote your business through marketing campaigns and customer engagement. Also have a look at our Digital & Social Media Marketing courses in Sydney.

Video marketing is one of the most important online tools to promote your business. Consumers like video because it’s easy to digest, it’s entertaining and it’s engaging. Marketers like it because it can give a potentially huge return on investment. Video is also very accessible to anyone with internet access, both to watch and to produce.

Did you know…
  • merely mentioning the word ‘video’ in an email subject line increases the click-through rate by 13%
  • nearly 50% of all video is watched on a mobile device, so you can reach your customers anywhere
  • video accounts for almost 80% of all consumer internet traffic

 
However, many businesses find it difficult to consistently produce content because of the high costs of video professionals. That’s why more and more businesses are moving to upskill their employees in video creation so that they can offset their costs, increase their output and create their content in house. Learning video is a great way to get your team collaborating and thinking creatively whilst saving siginificantly on the usual high costs. Using iPhones and cheap equipment we will teach you to create beautiful images and engaging content with tools already at your disposal.
 
h5. Course Content

Our goal is to create an interactive learning environment using smartphones to write simple scripts, stage interviews and record video and audio. We aim to work with your company to take you through the basics of:

  • Marketing Strategy – Who, What, When, Where, How. Integrating this into your existing business model
  • Production Management – How to coordinate a video production, how to timetable your shoot, write call sheets and coordinate people so things run effectively.
  • Video Script Writing – How to write a shotlist, storyboard and the basics of your script and what things to include in video to make it efficient
  • On Camera Training – Getting the most out of an iPhone, DSLR or a combinaton of the two. Understanding the basics of composition
  • Production – In groups you will shoot your own videos getting hands on knowledge in how to record video and sound
  • Post Production training – Once you’ve finished your shoot we will show you to edit your videos and share them with the world
Course Outcomes

By the end of this course students will have:

  • Gained an understanding of how to coordinate a video production for their business
  • Learned how to plan the pre-production of their video
  • Learned how to record video and audio through their hand held devices
  • Learned how to utilise natural or studio lighting to create professional looking images
  • Learned how to coordinate in groups to allow different skill sets to flourish
  • Gained an understanding of the post production process.

This crash course in video is designed for anyone looking to start creating low cost and engaging video content all on their own!

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • Colin said: The subject matter was relevant. Thankyou

  • David said: Condensed good overview. Exactly what I expected and needed. Venue is looking a bit tired but high quality computers and equipment

  • Ed said: Amy, Andy, and marcus were fantastic. Great temperament and pace and extremely informative, so much so we have engaged them to help us with our company video. Could use about 4 more days for the editing piece but what we got on the day was great and thank you.

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