Introduction to Copywriting Workshop

What you'll learn

Learn how to write a great web copy with our communication & creative writing courses online & in Sydney!

Are you like most business professionals? In amongst the storm of content, trying to help promote your brand and organisation, yet struggling to create it or keep your potential and loyal customers engaged? You're not alone. After all, if people aren't following your business' content and feel engaged by it, then it really is a waste of time.

In order for your business to survive, your web content has to be engaging, relevant and fresh - and on platforms where your customer will actually find it. This two-hour Copywriting course in Sydney will give you a brief introduction to copywriting and set you on the right path. If you're looking for a fun and engaging workshop to improve your writing skills, then this course is for you!

Learning outcomes

By the end of this copywriting workshop, you should:

  • understand what copywriting is and why it is crucial in business today
  • appreciate the difference between good and bad writing
  • understand how writing is a critical element in your marketing strategy
  • be able to write to communicate with their audience
  • know the breadth of content creation in its many forms
  • be confident when working with a copywriter

What will be covered in this copywriting workshop?

  • What is copywriting and why is it crucial?
  • Types of copywriting and how they differ; scripts, blogs, video, website, social media, articles.
  • Types of writing: Emotive, informative, opinionative, influential, dividing, converting
  • The hallmarks of good vs bad copywriting
  • Short copywriting case studies for discussion
  • Writing to engage customers. Crafting the right message for your audience
  • The applications of copy, where and when to choose one medium over another.
  • Working with a copywriter.

Who is this copywriting workshop for?

This course is designed for the total beginner, no prior experience is required. This course is suitable for anyone who:

  • is looking to improve their copywriting ability and their general understanding of content creation
  • runs their own business and is doing the marketing in house
  • is in a professional position at any level, from Marketing to Finance and Internal Communications.

Course testimonials

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

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Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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Introduction to Copywriting Workshop

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$99 Limited GST free / $0 / $79.20 / $89.10
This class will be held online via the Zoom platform.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Introduction to Copywriting Workshop

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Introduction to Copywriting Workshop