Social Media Marketing Course: Essentials

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Learn social media marketing essentials in Sydney to harness the power of AI to increase leads and make sales.

Social media marketing is essential for twenty-first-century businesses. Not only to drive web traffic, but also improve website rankings, gather feedback and testimonials, test the market and conduct market research, give social proof and build trust and, ultimately, sell products and services.

Whether you are a business owner, in-house or freelance marketer, or are looking to launch a new idea or business on social media, this comprehensive course meets you where you are at!

This hands-on computer-based course leads you through the major social media channels that businesses use today, such as Facebook, Instagram, LinkedIn and Twitter. You will be guided through the process of:

  • Launching on a new social channel
  • Building your followers
  • Setting up smart systems to manage your social media
  • Writing a social strategy within your broader marketing plan
  • Brainstorming your social advertising strategy
  • Writing your social media policies and procedures, including your social media crisis management plan

Please note that we currently offer two types of courses – class room and live online via zoom platform!


By the end of this course, you will have

  • set up and optimising your social channel profiles
  • set up smart scheduling systems to better manage your time with social media marketing
  • written a social media strategy, particular to your business, to sit within your broader marketing plan
  • written your social media policies and procedures, including a crisis management plan
  • written your social advertising strategy to suit your business goals
  • understanding where social media marketing fits within a broader marketing plan

Ideal for

  • Business professionals who are already using social media for marketing purposes but want to deepen their engagement, increase their website traffic and improve their policies, systems and procedures
  • People who want to get started on social media, properly and comprehensively
  • Small business owners and managers who need to do more with less need – ensuring their time, effort and money is well spent
  • For all levels of skills and experience!

Course content

  • Introduction to Instagram, Facebook, LinkedIn and Twitter
  • Understanding the differences between Instagram, Facebook, LinkedIn and Twitter, and what content and approach is appropriate for each
  • Choosing which social channels to establish, and which to prioritise for your particular situation
  • Optimising your social channel profiles to better position your brand and increase business inquiries
  • Understanding where social media marketing fits within a broader marketing plan
  • Creating a social media strategy particular to your business
  • Creating a social media advertising strategy particular to your business goals
  • Understanding the hallmarks of an effective social media post that is interesting, engaging and shareable
  • Creating a schedule and scheduling your social posts in advance
  • Metrics, monitoring and analytics
  • Social video: how to get started
  • Where to go for basic graphic design using free and low-cost technology and websites to create promotional images
  • Systems, tools and short-cuts to ensure you’re not wasting time

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number.

Course testimonials:

  • said: This course was very well presented and highlighted to me that social media marketing is a much bigger and involved subject! I can see that I would need to do a lot more study to take this on myself!

  • said: This was a great introductory course which opened my eyes to a world of possibilities. Brook was a knowledgeable and engaging facilitator.

  • said: Brook always delivers in an easy approachable style. Content was good.

  • said: 4 Stars

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