Social Media Advertising Course: Essentials

View Classes

Learn social media advertising essentials in Sydney to harness the power of AI to increase leads and make sales.

Social media advertising is highly targeted, engaging and delivers excellence return-on-investment, when you know how to do it well. If you’re serious about increasing the volume of leads into your business and growing sales, then social media marketing can be highly cost effective and efficient.

The Facebook digital Goliath has powerful capabilities that allow you to reach, engage and convert audiences into new paying clients and customers.

Whether you’re in a broad market or a niche, the Facebook Ads Manager enables you to reach the right people audiences on Facebook, Instagram, Messenger and their extensive audience network of websites.

In this comprehensive class we’ll cover the inner workings of Ads Manager, so that you can increase leads and sales, grow your reach and influence, and target new people.

Please note that we currently offer two types of courses – class room and live online via zoom platform!


By the end of this social media advertising essentials course you will have:

  • begun your social ads strategy
  • set up a traffic ad
  • set up a conversion ad
  • created several custom audiences and saved audiences for future use
  • a better understanding of what makes a good return-on-investment, including profit margins and lifetime value of a client

Ideal for

  • Small business owners and sole traders
  • Digital marketers
  • Everyone who has a business page on Facebook or Instagram
  • This is a highly technical course and not ideal for beginners. You may consider attending our Digital Marketing Course first.


  • Students need to be able to login to their Facebook Business Manager account. If you don’t already have a Facebook Business Account, please go here: Facebook Business Manager Guide
  • After creating or checking you have a Facebook Business Manager account, you also need to create a Facebook pixel. Please go here for more information: Optimisation Facebook pixel
  • Ideally, your Facebook pixel should be installed on your website – this isn’t necessary for the course but it’s highly recommended that you do so to get the most out of social advertising.

Course content

  • Facebook ads
  • Instagram ads
  • Essential landing page features and software
  • Making sense of useful metrics and reporting
  • Social ads strategy
  • Fundamentals of Ads Manager features and functionality
  • Understanding the Facebook BEAR algorithm which influences whether or not your ad is seen
  • Custom Audiences, Lookalikes, Audience Insights and Audience Sharing
  • The Facebook Pixel and how to use it to it for retargeting and conversion tracking
  • Retargeting your website visitors and email subscribers
  • Understanding the key elements of ad performance metrics and insights (and what you can ignore)
  • What to do when your ads are tanking

This is a highly technical, interactive, computer course. We’ll be deliving into the essential details of effective social media advertising campaigns, and know how to measure our campaigns, how to plan out a campaign, and how to execute social ads effectively.

Please bring/organise before class

  • Please ensure that you have Facebook Business Manager set up – check out this article for more information.
  • It’s highly recommended that, if you have a website, you have the Facebook pixel installed. Here’s a video on how to do this. If this is beyond you, ask your website designer to do this for you. You’ll have to email them your Facebook pixel from within your Facebook Ads account. Here’s how to find your pixel
  • The passwords for your social media accounts

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number.


Social Media Advertising Course: Essentials

<p><strong>Learn <a href="">social media advertising essentials</a> in Sydney to harness the power of AI

$399 Limited inc GST / $319.20 / $359.10

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • said: Great content, great trainer! I should also mention that the administration staff have been wonderful... both online and face to face... so easy to have my queries addressed!

Share this course