SEO & Google Analytics Introduction Course for Beginners
Learn Search Engine Optimisation with our SEO short courses online & in Sydney!
Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). The objective of which is simple - to get more people to your website - for free. In this introductory SEO course, you’ll learn what contributes to Search Engine ranking and what you can do to optimise your website for SEO purposes. You’ll also learn how to track and measure website visitation and how to turn this data into actionable insights using Google Analytics.
This condensed version of our 2-day comprehensive course will address the theory, concepts and tools that you can use to identify issues and opportunities by running an SEO audit.
Learning outcomes
By the end of this SEO Training Course, you will understand the SEO basics - how it works, be able to examine good and bad examples, review your own website for SEO health and undertake the work required to boost your own websites online presence.
You will also be able to evaluate your Google Analytics data to help improve your website performance and improve the conversion of website visitors into paying customers. With the assistance of webmaster tools, you complete the set of Google applications to give your business the boost it needs yourself.
What will be covered in this SEO course?
- What is SEO?
- SEO concepts and the basics
- What not to do when managing your own SEO
- Keyword research & Link building tips
- How Google Analytics works
- How to set up Google Analytics
- Website metrics and reporting
Who is this SEO course for?
- Digital marketers, business owners and anyone else looking to improve their website performance and manage their own search engine optimisation process.
- Looking for a more intensive SEO Training course? Have a look at our SEO and Google Analytics Comprehensive Course for Beginners.
Additional information
- Please bring a notepad and pen
- A full set of digital course notes will be provided
This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for SEO & Google Analytics Introduction Course for Beginners
This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for SEO & Google Analytics Introduction Course for Beginners
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
For business, or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
Course testimonials:
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Robert said: Tutor is very good, explains issues and is easy to ask questions at any point. I learnt a lot and am going to use this to improve my website. Recommended.
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Kara said: Nicola Hardy is a fantastic teacher. I'm glad i googled SEO course as i didn't know your collage was in Sydney. The lifts and toilets need an upgrade.
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Kaaren said: There are heaps of links to various tools and resources in the course notes, which is great.
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Nicole said: Nicola is great and content very educational. Thank you
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Danielle said: Really enjoyed this course. Learnt lot! Would recommend this course to anyone thinking of hiring someone else to do their SEO. Nicola is a great tutor.
