SEO Training – SEO and Google Analytics Introduction Course for Beginners

Learn Search Engine Optimisation with our SEO courses in Sydney

Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). The objective of which is simple – to get more people to your website – for free. In this introductory SEO course, you’ll learn what contributes to Search Engine ranking and what you can do to optimise your website for SEO purposes. You’ll also learn how to track and measure website visitation and how to turn this data into actionable insights using Google Analytics.

This condensed version of our 2-day comprehensive course will address the theory, concepts and tools that you can use to identify issues and opportunities by running an SEO audit.

Please note that we currently offer two types of courses – class room and live online via zoom platform!

Course outcomes

By the end of this SEO Training Course, you will understand the SEO basics – how it works, be able to examine good and bad examples, review your own website for SEO health and undertake the work required to boost your own websites online presence.

You will also be able to evaluate your Google Analytics data to help improve your website performance and improve the conversion of website visitors into paying customers. With the assistance of webmaster tools, you complete the set of Google applications to give your business the boost it needs yourself.

Ideal for

• Digital marketers, business owners and anyone else looking to improve their website performance and manage their own search engine optimisation process.
• Looking for a more intensive SEO Training course? Have a look at our SEO and Google Analytics Comprehensive Course for Beginners.

Course content

• What is SEO?
• SEO concepts and the basics
• What not to do when managing your own SEO
• Keyword research & Link building tips
• How Google Analytics works
• How to set up Google Analytics
• Website metrics and reporting

Other Information

• Please bring a notepad and pen
• A full set of digital course notes will be provided

Avoid disappointment. Enrol early.
Please ensure that you have given a valid email and mobile number.