SEO & Google Analytics Course for Beginners

What you'll learn

Learn Search Engine Optimisation with our SEO short courses in Sydney!

Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). The objective of which is simple - to get more people to your website - for free. In this comprehensive SEO course, you’ll learn what contributes to Search Engine ranking and what you can do to optimise your website for SEO purposes. You’ll also learn how to track and measure website visitation and how to turn this data into actionable insights using Google Analytics. We’ll help you navigate and understand the Google Analytics dashboard and reports, as well as setting up custom reports relevant for your website.

In this intensive 2 day comprehensive google course, we’ll address the theory and tools that you can use to identify issues and opportunities by running an SEO audit. We’ll also run through a live case study so that you can see the theory applied in practice. All participants in the course will benefit from a free website health check by the Instructor valued at over $150!

Learning outcomes

By the end of this SEO training course, you should be able to:

  • understand the SEO basics - how it works
  • examine good and bad examples
  • review your own website for SEO health
  • undertake the work required to boost your website's online presence.

You will also be able to evaluate your Google Analytics data to help improve your website performance and improve the conversion of website visitors into paying customers. With the assistance of webmaster tools, you complete the set of Google applications to give your business the boost it needs yourself.

What will be covered in this SEO course?

  • What is SEO?
  • SEO concepts and the basics
  • Case Studies - what works and why?
  • What not to do when managing your own SEO
  • Keyword research & Link building tips
  • How Google Analytics works
  • How to set up Google Analytics
  • Website metrics and reporting
  • Introduction to advanced Google Analytics (event tracking, goal funnels, remarketing)

Who is this SEO course for?

  • Digital marketers, business owners and anyone else looking to improve their website performance and manage their own search engine optimisation process.

What to bring to class

  • A notepad and pen
  • A laptop (optional)

Additional information

  • A full set of digital course notes will be provided
  • Please note: this course does not go into complex Google Analytics configuration (e.g. attribution modelling, custom dimensions and custom metrics).

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for SEO & Google Analytics Course for Beginners

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for SEO & Google Analytics Course for Beginners