Introduction to Search Engine Optimisation (SEO) Course

What you'll learn

Improve your work skills by learning the fundamentals of Search Engine Optimization (SEO) with our practical and comprehensive marketing short courses in Sydney.

Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). The objective of which is simple - to get more people to your website - for free. 

In this online introduction to SEO, you’ll learn what contributes to Search Engine ranking and what you can do to optimise your website (and other digital assets) for SEO purposes. 

In this online short course, we address the contributing factors of SEO, SEO best practices, the role Search can play in the sales funnel and techniques to optimise your online presence. 

Learning outcomes

By the end of this online SEO training course, you will have enhanced your career prospects by:

• Understand the SEO basics and how it works 
• Review your own website SEO health 
• Implement steps to get your website or business found online

Course content

What will be covered in this SEO course?

• What is SEO?
• SEO concepts and the basics
• Website optimisation techniques
• Off-page SEO tools and tips

Intended audience

Who is this SEO course for?

• This course is designed for students looking to upskill in SEO, as well as digital marketers, business owners, and anyone else looking to enhance website performance or take control of their own search engine optimization process.

Course materials

This class will be run online over Zoom.

What to bring to class (for in-person classes)

• A notepad and pen
• A laptop (Wi-Fi is available for use at the College)

Additional information

Please note the following:

Lunch (for in-person classes)

For Classes running all day, a 30-minute lunch break will take place halfway through the class. Students are encouraged to bring their own lunch, alternatively, there are cafes and takeaway restaurants nearby.