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Learn the skill of product management with our business management training courses in Sydney, and position yourself to be in demand in the new economic order.

Product Managers are now becoming an essential position within those organisations positioned to survive this disruptive cycle. Good Product Management is an organisational function that guides every step of a product’s lifecycle, from its development to its positioning and pricing. Successful Product Managers do this by focusing on the product and its customers first and foremost. Good Product Managers build the best possible product and advocate for customers to ensure the voice of the market is heard and heeded. Good Product Teams deliver well designed and higher-performing products.

Learning outcomes

By the end of this product management course, you should be able to:

  • understand Product Lifecycle Management (PLM), which will help you manage a product through each stage using a variety of different frameworks and tools
  • generate new product ideas or uplifting an existing product using both qualitative and quantitative research methods
  • define a product strategy including a roadmap and accompanying backlogs
  • use modern product development frameworks, technology and ways of working to effectively manage products that deliver value to the organisation.

What will be covered in this product management course?

Module 1: Product management fundamentals

  • Understand the role of a Product Manager, the relationships involved in the Product Manager role and how you deliver value within the organisation;
  • Explore the product lifecycle and implications on areas of focus as a Product Manager;
  • As a Product Manager, understand the organisation you operate in, the business model, the market and competitive environment;
  • Understand lean start-up and tools and methods to help you gain traction with new product ideas;
  • Adopt a learning mindset and use testing and experimentation to continuously optimise your product.

Module 2: Product strategy

  • Understand what's in a product strategy;
  • Develop ways to define your product strategy;
  • Analyse how to measure success;
  • Align strategy to metrics and tactics;
  • Establish a roadmap and backlog;
  • Monitor and optimising tactics to achieve strategic outcomes.

Module 3: Technology for Product Managers

  • Working with technology teams;
  • Understand the technology stack and front-end vs. back-end systems;
  • Develop an understanding of APIs the role within ecosystems;
  • Introduction to modern digital technologies;
  • Discover how cloud services enable scale at speed and low cost;
  • The internet-of-things.

Module 4: Building and Optimising products

  • Problem framing and problem statements;
  • Understand the Double Diamond and how to use it;
  • Explore the various research methods (quantitative and qualitative);
  • Jobs to be done & user needs;
  • Approaches to generating product ideas;
  • Validating product ideas;
  • Value proposition canvas;
  • Hypothesis creation;
  • Developing prototypes;
  • A/B testing;
  • Customer journey mapping;
  • Experimentation and testing.

Module 5: Prioritisation and Ways of working

  • Backlog management;
  • Prioritisation frameworks to choose from;
  • Using continuous integration and delivery methods;
  • Getting buy-in to priorities;
  • Using product metrics to assess results and make data-driven decisions.

Module 6: Conducting a product discovery workshop

  • Understand the basic tools and techniques for running a successful workshop;
  • Run a simulated product discovery workshop using a case study;
  • Go through the various stages of discovery using a variety of tools.

Module 7: Financial modelling for product managers

  • Estimating the market size;
  • Key financial considerations in managing a product;
  • Pricing considerations.

Module 8: Product launch

  • Planning your go-to-market strategy;
  • Key steps to launch your product successfully;
  • Adopting a continuous improvement mindset.

What to bring to class

Students will be required to have access to the following for the course:

  • Laptop with microphone and camera;
  • Zoom;
  • Internet access;
  • Ability to view PDF for course materials.

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Product Management Training Course

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Product Management Training Course

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Course testimonials:

  • said: I thought the course was fantastic and gave a practical overview of everything involved in product management. There was a lot of information to digest and I think doing work outside of the classes is essential to getting the most out of it.

  • said: 4 starts

  • said: 4.5 stars!

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