Video Marketing Course for Social Media - Sydney Short Courses

Video Marketing Course for Social Media

What you'll learn

Learn video marketing strategies for social media, including Instagram, TikTok, YouTube and Snapchat, to promote your business and products online with our social media marketing short courses in Sydney!

Video marketing has massive traction right now. Expectations of social and live social videos are very different from professionally-produced videos. Social media video represents an enormous opportunity for small businesses, requiring little to no investment and a far lower barrier to entry. 

Content creators who succeed with video marketing create simple, low- or no-budget videos regularly while making them look fun and easy. Social media video can be an incredibly effective marketing vehicle to engage your audience, perfect for small business owners and marketers with a limited marketing budget. Further, because your audience is already on the social media channel, there is less work required to reach and engage people, drawing them from one channel to another.

Marketing videos are your number one tactic if you wish to expand your visibility and reach online, develop rapport, and build trust with prospective clients and other stakeholders. But it's not just for marketing purposes that video makes sense. Understanding the fundamentals of producing effective videos and getting more comfortable in front of the camera enables you to utilise video in other aspects of business, including customer service, the sales process, team training and operations.

This Video Marketing course teaches you how to film live video content and edit them using your smartphone or another device. Learning the fundamentals of what makes video effective and engaging, you will have ample opportunity in class to try out what you're learning, and you'll be encouraged to make videos during the day. 

Explore new opportunities and learn how to make your videos impactful and uniquely yours, so that your brand, values and company culture are clear. 

Each social media platform is different, with different tools and features. Learn how to brainstorm, plan, film, edit and distribute social media videos for Snapchat, TikTok, Instagram, and YouTube. 

Learning outcomes

By the end of this video marketing course, you should be able to:

  • have a video marketing strategy that integrates with your broader marketing strategy and plan 
  • understand the methods and styles utilised by social video content creators across platforms to create engaging live social video
  • use the native features of Instagram to create videos – Instagram Stories, Reels, and IGTV 
  • understand how to upload and embed YouTube videos, and how to optimise these for search
  • use the native features of TikTok to create and edit videos
  • use the native features of Snapchat to create and edit videos
  • understand the fundamentals of effective social video structure, so you can plan your videos to be effective as possible
  • build camera confidence so that you can quickly and easily jump online and be compelling
  • know how to distinguish between messages that are perfect for video, rather than audio, graphic, or text formats
  • do video marketing for social media.

What will be covered in this video marketing course?

This course is half theory, half practice. Yes, I know you're scared! That's normal. We will be addressing nerves, building camera confidence, and ensuring we have something important to say. This course teaches you how to film live videos and how to edit them in a cost-effective way.

Each social media platform is different, with different video tools and features. Most importantly, we'll learn how to make your videos impactful and uniquely yours, so that your brand, values and company culture are clear. 

Learn how to film and edit social videos for Snapchat, TikTok, Instagram, and YouTube and how to have the confidence to appear on live social videos, with an authentic, compelling, and relevant message.

  • Fundamentals of Instagram video, including Instagram Stories, IGTV and Reels videos
  • Fundamentals of YouTube videos and optimising your YouTube channel
  • Fundamentals of Tiktok videos 
  • Fundamentals of Snapchat videos
  • Understand the key pillars of what makes for engaging live social video
  • Understand the difference between live video and social video
  • Essential structure and framework of social videos and how these differ from other forms of communication such as writing or audio
  • Edit videos on your smartphone or another device.
  • Understand the fundamentals of video lighting, sound, and other key video essentials

Who is this video marketing course for?

This course is perfect for digital marketers, digital media specialists, sole traders and small businesses that want to create social media content that engages and connects with their ideal audience using amazing videos done by you.

No prior video editing or content creation experience is necessary. 

However, you will need a smartphone. Ideally, you'll already have started your Instagram, Snapchat, TikTok, and YouTube accounts, though this isn't essential.

What to bring to class

  • Notepad and pen
  • iPhone, Samsung, Google phone, or any smartphone with a rear and front-facing camera

Course testimonials

Course tutors

Brook started her own business in early 2008, specialising in digital marketing for small businesses and solo entrepreneurs. Prior to this, she was a public relations professional, which is where...

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

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Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

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Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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Video Marketing Course for Social Media

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$349 $297 Limited GST free / $0 / $279.20 / $314.10

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Video Marketing Course for Social Media

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Video Marketing Course for Social Media