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Learn how to make videos for Instagram, TikTok and Snapchat to promote your business and products online with our social media marketing courses in Sydney!

Social media video has massive traction right now. Expectations of social video and live social video are very different from professionally produced video. Content creators who succeed with social, live video create simple, low- or no-budget videos regularly and make it look easy. The low entry barrier makes social video an incredibly effective marketing vehicle to engage your audience, perfect for small business owners and consultants with a limited marketing budget. As they say "Don't make ads – make TikToks". If you want to expand your reach online, develop rapport and build trust with prospective clients, social videos are your number one tactic.

This Social Videos training course teaches you how to film live videos and how to edit using only your smartphone. Each platform is different, with different tools and features. Most importantly, we'll learn how to make your videos impactful and uniquely yours, so that your brand, values and company culture are clear. Learn how to film and edit social videos for Snapchat, TikTok and Instagram using just your smartphone and why it's essential.

Learning outcomes

By the end of this video marketing course, you should be able to:

  • understand the methods and styles utilized by social video content creators across platforms to create engaging live social video
  • use the native features of Instagram Stories, IGTV and Reels, Snapchat and TikTok
  • build camera confidence so that you can quickly and easily jump online and be compelling
  • know how to distinguish between messages that are perfect for video, rather than audio, graphic, or text formats
  • incorporate social and live video marketing into your existing marketing plans to reach new audiences
  • understand the subtle nuances of language and communication so that you're not inadvertently offending your audience

What will be covered in this course?

This course is half theory, half practice. Yes, I know you're scared! That's normal. We will be addressing nerves, building camera confidence, and ensuring we have something important to say. This course teaches you how to film live videos and how to edit using only simple smartphone apps.

Each social media platform is different, with different video tools and features. Most importantly, we'll learn how to make your videos impactful and uniquely yours, so that your brand, values and company culture are clear. Learn how to film and edit social videos for Snapchat, TikTok and Instagram using just your smartphone and how to have the confidence to appear on live social video, with an authentic, compelling, relevant message.

  • Fundamentals of Snapchat videos
  • Fundamentals of Instagram Instagram Stories, IGTV and Reels videos
  • Fundamentals of TikTok videos
  • Understand the key pillars of what makes for engaging live social video
  • Understand the difference between live video and social video
  • Essential structure and framework of social videos and how these differ from other forms of communication such as writing or audio
  • Edit videos using smartphone editing apps
  • Understand the fundamentals of video lighting, sound, and other key video essentials
  • Understand the data insights of each video platform so that you can see what's working, what's not, and make adjustments to your future videos
  • Neuroscience hacks to help you combat your nerves and hit 'record' already!

Who is this course for?

This course is perfect for digital marketers, digital media specialists, sole traders and small businesses that want to engage and connect with audiences using easy to create a social video. No prior video editing or content creation experience is necessary. However, you will need a smartphone with Instagram, Snapchat and TikTok accounts.

What to bring to class

  • Notepad and pen
  • iPhone, Samsung, Google phone, or any smartphone with a rear and front-facing camera

Classes

Video Marketing for Instagram, TikTok & Snapchat

<p>Learn how to make videos for Instagram, TikTok and Snapchat to promote your business and products online with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business/social">social

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$299 Limited inc GST / $224 / $239.20 / $269.10

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Video Marketing for Instagram, TikTok & Snapchat

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Video Marketing for Instagram, TikTok & Snapchat

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

For business, or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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