What you'll learn
Learn how to market on Instagram with our marketing short courses online & in Sydney!
Instagram is the hottest social media channel right now for savvy business owners, as visual social media marketing allows you to show, not just tell.
Learn how to use Instagram so that you can grow your brand and reputation, build a community around your brand, increase word-of-mouth recommendations and sell your goods and services.
This Instagram marketing course is a highly practical, interactive, computer course and a fabulous combination of smart strategy and boundless creativity. It includes checklists, templates and a course manual. We’ll be taking photos, downloading high-quality, free, copyright- and royalty-free images, doing basic graphic designs, creating flatlays, updating our Instagram profiles, scheduling updates and even for the very brave, going live on video!
Come along and learn how to harness the huge popularity of Instagram!
Learning outcomes
By the end of this Instagram marketing course, you should be able to:
- Write an effective business profile for Instagram
- Create an Instagram marketing strategy
- Know where to quickly and easily find quality, free, copyright free images, and how to edit these for marketing purposes
- Create a stockpile of suitable content for Instagram
- Have a deeper insight into how to do social media marketing effectively
- Have scheduled some posts, to set and forget
- Integrate social media into your business websites
Course content
What will be covered in this Instagram marketing course?
- The hows, whys, whens and whats of Instagram marketing – and especially, how much is enough
- How to write your Instagram profile with strategy and impact, so that your point-of-difference is clear and becomes a magnet to attract perfect-for-you clients
- How to create a visual identity that makes your brand professional, memorable and impactful
- Dos and don’t of social media etiquette, so you can expand your business networks
- Basic graphic design for Instagram
- Essential photographic skills for Instagram
- How to use Instagram stories effectively to bring a casual and direct approach to your curated feed
- Framing your images with compelling, impactful captions, to cut through the clutter and stop the scroll
- Curating your Instagram feed, quickly and easily
- The minimum you need to do to use social media for marketing your business effectively
- How to use social media scheduling to plan in advance (and not have to worry about it)
- Tips and tricks to get yourself in a creative frame of mind, on-demand
Intended audience
Who is this Instagram marketing course for?
This course is for students who are familiar with Instagram and need to build an Instagram marketing strategy.
Course materials
What to bring to class
- Your login/passwords
- Your own laptop (optional)
Course testimonials
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Akanit(Pat) said: 5 Stars!
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Daniel said: I managers to partake in class discussion and I was able to share my thoughts and ideas, and given feedback and new learnings in return.
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Marina said: Easy and fun. Very enjoyable
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Linda said: Rachel covered a lot of things, but it was enough to get me inspired and not overwhelmed. I would do another of her courses! I also loved that it was a small class so we got to work together, and discuss each other's ideas, experience and issues.
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Gemma said: It was a great course. I learnt a lot. Brooke mentioned a website in a weekend course that I’m also very interested in doing. Brooke was a great instructor and I’d happily recommend her to other.
Course tutors
Rachel Beaney
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
Business or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
4.7 starsaverage rating on Google
1,400+courses to choose from
99%customer support rating
Classes Online Courses
<p>Learn how to market on Instagram with our <a href="https://www.sydneycommunitycollege.edu.au/courses/personal-career-development/marketing">marketing short courses</a> online & in Sydney!</p>
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...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Instagram Marketing Course
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Instagram Marketing Course
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