How to Start a Business Course - Sydney Short Courses

How to Start a Business Course

What you'll learn

Learn to start a business with our personal & career development short courses online & in Sydney!

Thinking of starting a small business? This small business course is designed to guide you through the process of setting up and running your business. Fast-track your small business launch, minimise overthinking, and challenge your beliefs and attitudes.

This is a highly practical course – multiple students have launched their businesses and started earning money during this course, so it's sure to set you up for success.

Expect to set up your business during the course, make decisions, run experiments, try out new technologies, and brainstorm ideas with your fellow participants. If you want to learn to start up your own business in Sydney, then this course is for you.

Learning outcomes

By the end of this how to start a business course, you will have:

  • Your business plan
  • Your business marketing plan
  • Your profit plan
  • Your customer onboarding process mapped
  • An understanding of the essential rules and regulations governing small business in Australia
  • Pricing and profitability
  • An understanding of different business models, particularly new and emerging online business models

Course content

What will be covered in this business course?


  • What is business? What is modern-day business?
  • How to choose a winning idea
  • What are you selling? For how much
  • Different business structures
  • How to answer the dreaded question, 'what do you do?' with impact and grace
  • Doing a competitor analysis

Planning & operations

  • Different stages of your business
  • Non-planners’ business planning
  • Key marketing strategies
  • Scoping and briefing work
  • Understanding capacity
  • Managing yourself

Marketing your business

  • Understand what Marketing is
  • Appreciate Marketing’s role and importance
  • Be able to apply the knowledge to your own business
  • Know how to craft a business Marketing Plan
  • Understand Marketing objectives and strategy
  • Know about types of Marketing activities
  • Be able to understand your business’ position
  • Understand how to target your customer

Money & sales

  • How to price your goods and services
  • Sales skills essentials
  • The importance of financial projections, budgets, profit planning and cash flow
  • Essential accounting and reporting
  • Common objections to your price and what to do and say

Digital marketing

  • Understand the importance of digital marketing
  • Why digital marketing is a challenge and an opportunity
  • Appreciate your customer's affinity to the online
  • Create a website
  • Understand SEO
  • Social media strategy
  • Content creation and blogs
  • Analytics and measuring ROI
  • Sales pages and landing pages

Intended audience

Who is this business course for?

This course is for those thinking of starting a business or for businesses that have been operating for less than 18 months. 

Additional information

Course format

  • 7 live, online sessions of 90 minutes each using the Zoom platform
  • Total 10.5 hours of instruction

Course testimonials

Course tutors

Brook started her own business in early 2008, specialising in digital marketing for small businesses and solo entrepreneurs. Prior to this, she was a public relations professional, which is where...

Great reasons to enrol in a short course with us

Small classes

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Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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How to Start a Business Course

<p>Learn to start a business with our <a href="">personal &amp; career development short courses</a> online &amp; in Sydney

$599 Limited GST free / $479.20 / $509.15 / $539.10
The class will be held via Zoom.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course