What you'll learn
Learn to start a business with our personal & career development short courses online & in Sydney!
Thinking of starting a small business? This small business course is designed to guide you through the process of setting up and running your business. Fast-track your small business launch, minimise overthinking, and challenge your beliefs and attitudes.
This is a highly practical course – multiple students have launched their businesses and started earning money during this course, so it's sure to set you up for success.
Expect to set up your business during the course, make decisions, run experiments, try out new technologies, and brainstorm ideas with your fellow participants. If you want to learn to start up your own business in Sydney, then this course is for you.
Learning outcomes
By the end of this how to start a business course, you will have:
- Your business plan
- Your business marketing plan
- Your profit plan
- Your customer onboarding process mapped
- An understanding of the essential rules and regulations governing small business in Australia
- Pricing and profitability
- An understanding of different business models, particularly new and emerging online business models
Course content
What will be covered in this business course?
Overview
- What is business? What is modern-day business?
- How to choose a winning idea
- What are you selling? For how much
- Different business structures
- How to answer the dreaded question, 'what do you do?' with impact and grace
- Doing a competitor analysis
Planning & operations
- Different stages of your business
- Non-planners’ business planning
- Key marketing strategies
- Scoping and briefing work
- Understanding capacity
- Managing yourself
Marketing your business
- Understand what Marketing is
- Appreciate Marketing’s role and importance
- Be able to apply the knowledge to your own business
- Know how to craft a business Marketing Plan
- Understand Marketing objectives and strategy
- Know about types of Marketing activities
- Be able to understand your business’ position
- Understand how to target your customer
Money & sales
- How to price your goods and services
- Sales skills essentials
- The importance of financial projections, budgets, profit planning and cash flow
- Essential accounting and reporting
- Common objections to your price and what to do and say
Digital marketing
- Understand the importance of digital marketing
- Why digital marketing is a challenge and an opportunity
- Appreciate your customer's affinity to the online
- Create a website
- Understand SEO
- Social media strategy
- Content creation and blogs
- Analytics and measuring ROI
- Sales pages and landing pages
Intended audience
Who is this business course for?
This course is for those thinking of starting a business or for businesses that have been operating for less than 18 months.
Additional information
Course format
- 7 live, online sessions of 90 minutes each using the Zoom platform
- Total 10.5 hours of instruction
Course testimonials
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Hani Ali said: I enjoyed this course so much and thanks.
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Sherry said: Very informative course!
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Ana said: Both Brook and Christopher were very knowledgeable, as well as approachable, helpful and entertaining! The course also covered all the basics (and a little bit more) to give us good foundations on how to start a business
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Alana said: Knowledgeable and informative lecturer
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Virginia said: Loved the simplicity and ease of doing the course online. Brook McCarthy was an amazing tutor. Her encouraging attitude and easy to understand terminology made this course enjoyable. I thoroughly enjoyed the course and wishes it was went longer.
Course tutors
Brook McCarthy
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
Business or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
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Classes Online Courses
<p>Learn to start a business with our <a href="https://www.sydneycommunitycollege.edu.au/courses/personal-career-development">personal & career development short courses</a> online & in Sydney
...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course
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