How to Start a Business Course

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Learn to start a business with our business management courses in Sydney.

Thinking of starting a small business? This course is designed to guide you through the process of setting up and running your business. Hear from those who’ve done it before. You’ll fast track your small business after taking this course.

Each topic will be delivered by a presenter with practical business skills in that particular field. If you want to learn to start up your own business in Sydney, then this course is for you.

Please note that we currently offer two types of courses – class room and live online via zoom platform!


By the end of this business course, students will have gained an understanding of:

  • the principles guiding effective small business management
  • the essential rules and regulations governing small business establishment and management in Australia
  • finance and financing options
  • effective sales and marketing
  • how to use online marketing effectively
  • customer relations and business operations

Ideal for

  • Those thinking of starting a business
  • Businesses operating for less than 18 months

Course content

Principles of small business

  • Overview of the course structure
  • Principles of small business
  • Finding the right business structure
  • Strategies for setting up a business and exploring market opportunities
  • Building and testing your business concept
  • Identifying your target market
  • Understanding the competition

Business operations, business planning and introduction to finance

  • Stages of business
  • Business planning
  • Customer acquisition strategies
  • Customer retention strategies
  • Capacity
  • Overview of accounting systems
  • Sources of information for small businesses
  • Pitching your business

Marketing your business

  • Introduction to marketing
  • Marketing’s role and importance
  • Your marketing plan: objectives and strategy
  • SWOT Analysis
  • Understanding your customer
  • Your business model
  • Marketing activities
  • How to measure success
  • Branding


  • The dynamics of pricing for small business
  • Price, margin, contribution and profit
  • Recordkeeping
  • Importance of budget and cash flow
  • Marketing and business plan for your business
  • Understanding GST and reporting

Digital marketing and content creation

  • Bringing your business online
  • Website and SEO
  • The digital environment
  • Digital marketing
  • Social media and networking
  • Content creation and blogs
  • Analytics
  • Google Adwords


How to Start a Business Course

<p><strong>Learn to start a business with our <a href="">business management courses</a> in Sydney.</strong

$499 Limited GST free / $399.20 / $449.10
The class will be held via Zoom.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • said: 5 stars

  • said: In my opinion Christopher Melotti was the most engaging and influential tutor throughout the course duration. Chris applied real examples and experiences to his classes and was happy to honestly answer questions with his recommendations of possible actions.

  • said: It was very informative and had great classes.

  • said: Really enjoyable and informative course. Would definitely recommend it to people interested in starting a new business and may not have the prior knowledge.

  • said: The tutors were a wealth of knowledge and very generous in sharing it with us. Brook was amazing and I'm so grateful to her. The most valuable part of the experience was her non-judgmental acceptance of our business ideas - she never once questioned the validity of them, just started from the premise that we'd act on them and went from there. She helped us navigate our way through the many questions we had of ourselves while also challenging us to think deeply about what we were doing and why. She's really inspired me to get my business up and running instead of just wondering about what might be. I was also very impressed that a partner from such a high-calibre law firm was one of our tutors. Having worked in corporate law for many years, I know what a precious resource a partner's time is and it was extremely generous of Matthew to share his time and expertise with us. I got a lot out of that session and am very grateful to him for not only making himself available but for breaking the information down into easily understood concepts for those of us who aren't lawyers. Unfortunately I wasn't able to attend the two marketing sessions but I'm sure they were great if the rest of the course was anything to go by.

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