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Learn to start a business with our business management short courses online & in Sydney!

Thinking of starting a small business? This how to start a business course is designed to guide you through the process of setting up and running your business. Hear from those who've done it before. You'll fast track your small business after taking this course.

Each topic will be delivered by a presenter with practical business skills in that particular field. If you want to learn to start up your own business in Sydney, then this course is for you.

Learning outcomes

By the end of this how to start a business course, you will have gained an understanding of:

  • the principles guiding effective small business management
  • the essential rules and regulations governing small business establishment and management in Australia
  • finance and financing options
  • effective sales and marketing
  • how to use online marketing effectively
  • customer relations and business operations

What will be covered in this how to start a business course?


  • What is business? What is modern-day business?
  • How to choose a winning idea
  • What are you selling?
  • Different business structures
  • How to answer the dreaded question, 'what do you do?' with impact and grace
  • Doing a competitor analysis

Planning & operations

  • Different stages of your business
  • Non-planners’ business planning
  • Key marketing strategies
  • Scoping and briefing work
  • Understanding capacity
  • Managing yourself

Marketing your business

  • Understand what Marketing is
  • Appreciate Marketing’s role and importance
  • Be able to apply the knowledge to your own business
  • Know how to craft a business Marketing Plan
  • Understand Marketing objectives and strategy
  • Know about types of Marketing activities
  • Be able to understand your business’ position
  • Understand how to target your customer

Money & sales

  • How to price your goods and services
  • Sales skills essentials
  • The importance of financial projections, budgets, profit planning and cash flow
  • Essential accounting and reporting
  • Common objections to your price

Digital marketing

  • Understand the importance of digital marketing
  • Why digital marketing is a challenge and an opportunity
  • Appreciate your customer's affinity to the online
  • Create a website
  • Understand SEO
  • Social media strategy
  • Content creation and blogs
  • Analytics and Measuring ROI
  • Google Adwords
  • Landing Pages

Who is this how to start a business course for?

  • Those thinking of starting a business
  • Businesses operating for less than 18 months

Classes Online Courses

How to Start a Business Course

<p>Learn to start a business with our <a href="">business management short courses</a> online &amp; in Sydney!</p>

<p>Thinking of

$499 Limited GST free / $374 / $399.20 / $449.10
The class will be held via Zoom.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

For business, or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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Course testimonials:

  • said: Knowledgeable and informative lecturer

  • said: 5 stars

  • said: Both Brook and Christopher were very knowledgeable, as well as approachable, helpful and entertaining! The course also covered all the basics (and a little bit more) to give us good foundations on how to start a business

  • said: Highly recommended this course for anyone thinking of opening a small business. I have learnt so much over the 5 sessions - the teachers were so interesting and knowledgeable.

  • said: Very informative course!

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