How to Start a Business

Learn to start a business course in Sydney.

Thinking of starting a small business? This course is designed to guide you through the process of setting up and running your business. Hear from those who’ve done it before. You’ll fast track your small business after taking this course.

Each topic will be delivered by a presenter with practical business skills in that particular field. If you want to learn to start up your own business in Sydney, then this course is for you.

Please note that we currently offer two types of courses – class room and live online via zoom platform!

Outcomes

By the end of this How to Start a Business Class, students will have gained an understanding of

• the principles guiding effective small business management
• the essential rules and regulations governing small business establishment and management in Australia
• finance and financing options
• effective sales and marketing
• how to use online marketing effectively
• customer relations and business operations

Ideal for

• Those thinking of starting a business
• Businesses operating for less than 18 months

Course content

Principles of small business

• Overview of course structure
• Principles of small business
• Finding the right business structure
• Strategies for setting up a business and exploring market opportunities
• Building and testing your business concept
• Identifying your target market
• Understanding the competition

Business operations, business planning and introduction to finance

• Stages of business
• Business planning
• Customer acquisition strategies
• Customer retention strategies
• Capacity
• Overview of accounting systems
• Sources of information for small businesses
• Pitching your business

Marketing your business

• Introduction to marketing
• Marketing’s role and importance
• Your marketing plan: objectives and strategy
• SWOT Analysis
• Understanding your customer
• Your business model
• Marketing activities
• How to measure success
• Branding

Finance

• The dynamics of pricing for small business
• Price, margin, contribution and profit
• Record keeping
• Importance of budget and cash flow
• Marketing and business plan for your business
• Understanding GST and reporting

Digital marketing and content creation

• Bringing your business online
• Website and SEO
• The digital environment
• Digital marketing
• Social media and networking
• Content creation and blogs
• Analytics
• Google Adwords

This agenda may be given in a different order.

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.