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Learn to start a business with our business management short courses online & in Sydney!

Thinking of starting a small business? This how to start a business course is designed to guide you through the process of setting up and running your business. Fast-track your small business launch, minimise overthinking, challenge your beliefs and attitudes, and let’s start earning.

This is a highly practical course – multiple students have launched their businesses and started earning money while in the middle of this course.

Expect to set up your business during the course, make decisions, run experiments, try out new technologies, and brainstorm ideas with your fellow participants. If you want to learn to start up your own business in Sydney, then this course is for you.

Learning outcomes

By the end of this how to start a business course, you will have:

  • Your business plan
  • Your business marketing plan
  • Your profit plan
  • Your customer onboarding process mapped
  • An understanding of the essential rules and regulations governing small business in Australia
  • Pricing and profitability
  • An understanding of different business models, particularly new and emerging online business models

What will be covered in this how to start a business course?


  • What is business? What is modern-day business?
  • How to choose a winning idea
  • What are you selling? For how much
  • Different business structures
  • How to answer the dreaded question, 'what do you do?' with impact and grace
  • Doing a competitor analysis

Planning & operations

  • Different stages of your business
  • Non-planners’ business planning
  • Key marketing strategies
  • Scoping and briefing work
  • Understanding capacity
  • Managing yourself

Marketing your business

  • Understand what Marketing is
  • Appreciate Marketing’s role and importance
  • Be able to apply the knowledge to your own business
  • Know how to craft a business Marketing Plan
  • Understand Marketing objectives and strategy
  • Know about types of Marketing activities
  • Be able to understand your business’ position
  • Understand how to target your customer

Money & sales

  • How to price your goods and services
  • Sales skills essentials
  • The importance of financial projections, budgets, profit planning and cash flow
  • Essential accounting and reporting
  • Common objections to your price and what to do and say

Digital marketing

  • Understand the importance of digital marketing
  • Why digital marketing is a challenge and an opportunity
  • Appreciate your customer's affinity to the online
  • Create a website
  • Understand SEO
  • Social media strategy
  • Content creation and blogs
  • Analytics and measuring ROI
  • Sales pages and landing pages

Who is this how to start a business course for?

  • Those thinking of starting a business
  • Businesses operating for less than 18 months

Course Format

  • 7 live, online sessions of 90 minutes each using the Zoom platform
  • Total 10.5 hours of instruction

Classes Online Courses

How to Start a Business Course

<p>Learn to start a business with our <a href="">business management short courses</a> online &amp; in Sydney!</p>

<p>Thinking of

$499 Limited GST free / $0 / $399.20 / $449.10
The class will be held via Zoom.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for How to Start a Business Course

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

For business, or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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Course testimonials:

  • said: Both Brook and Christopher were very knowledgeable, as well as approachable, helpful and entertaining! The course also covered all the basics (and a little bit more) to give us good foundations on how to start a business

  • said: The tutors were a wealth of knowledge and very generous in sharing it with us. Brook was amazing and I'm so grateful to her. The most valuable part of the experience was her non-judgmental acceptance of our business ideas - she never once questioned the validity of them, just started from the premise that we'd act on them and went from there. She helped us navigate our way through the many questions we had of ourselves while also challenging us to think deeply about what we were doing and why. She's really inspired me to get my business up and running instead of just wondering about what might be. I was also very impressed that a partner from such a high-calibre law firm was one of our tutors. Having worked in corporate law for many years, I know what a precious resource a partner's time is and it was extremely generous of Matthew to share his time and expertise with us. I got a lot out of that session and am very grateful to him for not only making himself available but for breaking the information down into easily understood concepts for those of us who aren't lawyers. Unfortunately I wasn't able to attend the two marketing sessions but I'm sure they were great if the rest of the course was anything to go by.

  • said: The tutors - they were outstanding! Both of them. I felt Chris gave it his all!

  • said: I enjoyed this course so much and thanks.

  • said: Knowledgeable and informative lecturer

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