How to build a better organisation: the 4Cs approach

Using creativity to transform your organisation

Workshop description

Creativity is crucial to making our organisations vibrant, productive and innovative. This workshop will show you how to make your organisation to be more
creative using the 4Cs approach. The workshop will unpack the benefits and myths of creativity and how you can use structures for creativity to generate ideas and
approach problems from different angles.

Workshop participants will learn to:

• notice and deploy the 4Cs creativity approach on aspects of your organisation and its culture;
• ask deep and productive questions that will generate creative possibilities applicable across your organisation.

You will then work to refine the possibilities to generate innovative approaches to transform aspects of your organisation or given time your whole organisation, making it more creative, collaborative, communicative and critically reflective.

This workshop is practical and will include:

• The application of creativity frameworks;
• Noticing exercises;
• Image analysis;
• Strategies to apply creativity in your organisational context;
• Planning for creativity.

Structure:

Hour 1-3: Understanding Creativity

We discuss and explore some of the myths of creativity and discuss how creativity can be applied to all aspects of organisational life. We then
examine the processes and structures you can use to apply creative processes in all organizational contexts. We also discuss and explore practically
here how creativity fits into organisations and how it works alongside communication, collaboration and critical reflection to create organisational
effectiveness.

Hour 3-4 applying creativity

Using the process we have discovered in the first 2 hours, we map the opportunities for creativity in your organisation and focus on a quick wins we can
address with the 4Cs approach. We then develop a plan of action to apply creativity to transform your organisation.