What you'll learn
Learn digital and social media marketing with our marketing short courses in Sydney.
Digital marketing enables you to grow your brand, expand your reach, and attract the right customers and clients to your organisation. With the help of this digital marketing course, you can learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.
Digital marketing is not just one tool, technique or strategy. This course could help you to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.
Please note: This course is currently offered online and face-to-face.
Learning outcomes
By the end of this digital marketing course, you will go home with:
- Your business model canvas
- Your customer personas
- Your one-page marketing plan
- Your marketing execution schedule
Course content
What will be covered in this digital marketing course?
- What is digital marketing?
- Customer acquisition vs customer retention strategies
- Identifying and researching your target market
- Developing customer personas
- Customer journey mapping
- Creating your unique selling proposition (USP), or value proposition
- Behavioural psychology
- What is a marketing campaign?
- Putting an offer together
- Creating your one-page marketing plan
- Websites & search engine optimisation
- Business blogging
- Video marketing
- Email marketing
- Social media marketing
- Working with collaborators, ambassadors, influencers and other stakeholders
- Sales writing and calls-to-action
- Creating SMART goals
- Using KPIs to improve productivity and return-on-investment
- Outsourcing essentials
Intended audience
Who is this digital marketing course for?
This course is for beginners and is recommended for small business owners and sole traders, digital marketers, marketing managers, and students looking to get into a new digital marketing career.
Course venue
Corner of Gordon St & Victoria Rd, Rozelle (in the grounds of St. Joseph’s Church).
Course materials
What to bring to class
- A notepad and pen
- All of your login details for your website, Google Analytics, email marketing, social media channels, or other digital marketing accounts
Other Information
Lunch
For Classes running all day, a 30-minute lunch break will take place halfway through the class. Students are encouraged to bring their own lunch, alternatively, there are cafes and takeaway restaurants nearby.
Course testimonials
-
David Yeow said: A professional, well structured and hands-on course by a very experienced practitioner
-
Franco said: Excellent course content, and knowledgeable instructor
-
Brenda said: It was all very practical and managed to get through a massive amount of material in the 2 days. Would suggest it to others providing they could find a direct application for the skills
-
Linda said: In depth content explained in a simple and engaging way. Brooke, our tutor, was exceptional!
-
Francoise said: Very interesting topic. Content delivery was excellent. Great Facilitator with in-depth knowledge. Very approachable and supportive.
Course tutors
Brook McCarthy
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
Business or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
4.7 starsaverage rating on Google
1,400+courses to choose from
99%customer support rating
Classes Online Courses
<p>Learn digital and social media marketing with our <a href="https://www.sydneycommunitycollege.edu.au/courses/personal-career-development/marketing">marketing short courses</a> in Sydney.</p>
<p>
...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners
Related courses
-
Build a Side Business Course
Discover the best way to make some extra money with our investing short courses in Sydney. Imagine earning an extra $2000 a month, every month, without leaving your home? Whether you’re saving for a post-Covid holiday, need to pay school fees or cover the bills, starting an online side gig outside of your career can be highly profitable, creatively fulfilling, rewarding and fun. Some people build a side business because, while they enjoy their job, they need some extra cash. Some...
Learn more about Build a Side Business Course -
Facebook Marketing Course
Learn how to use Facebook to promote your business and products online with our marketing short courses online and in Sydney! This comprehensive Facebook marketing course will teach you practical ways to turn Facebook into a powerful promotional machine. Whether you’re a sole trader, small business owner, freelance digital marketer, or work in-house in digital marketing, Facebook marketing is essential for 21st-century business. Looking at Facebook advertising, email list growth,...
Learn more about Facebook Marketing Course -
How to Start a Business Course
Learn to start a business with our personal & career development short courses online & in Sydney! Thinking of starting a small business? This small business course is designed to guide you through the process of setting up and running your business. Fast-track your small business launch, minimise overthinking, and challenge your beliefs and attitudes. This is a highly practical course – multiple students have launched their businesses and started earning money during this course,...
Learn more about How to Start a Business Course -
Instagram Marketing Course
Learn how to market on Instagram with our marketing short courses online & in Sydney! Instagram is the hottest social media channel right now for savvy business owners, as visual social media marketing allows you to show, not just tell. Learn how to use Instagram so that you can grow your brand and reputation, build a community around your brand, increase word-of-mouth recommendations and sell your goods and services. This Instagram marketing course is a highly practical,...
Learn more about Instagram Marketing Course -
Introduction to Search Engine Optimisation (SEO) Course
Learn Search Engine Optimisation with our marketing short courses in Sydney! Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). The objective of which is simple - to get more people to your website - for free. In this introduction to SEO, you’ll learn what contributes to Search Engine ranking and what you can do to optimise your website (and other digital assets) for SEO purposes. In...
Learn more about Introduction to Search Engine Optimisation (SEO) Course -
Video Marketing Course for Social Media
Learn video marketing strategies for social media, including Instagram, TikTok, YouTube and Snapchat, to promote your business and products online with our marketing short courses in Sydney! Video marketing has massive traction right now. Expectations of social and live social videos are very different from professionally-produced videos. Social media video represents an enormous opportunity for small businesses, requiring little to no investment and a far lower barrier to entry. ...
Learn more about Video Marketing Course for Social Media
