Digital Marketing Course

Learn digital and social media marketing with our digital marketing courses in Sydney.

Digital marketing enables you to grow your brand, expands your reach, and attract the right customers and clients to your organisation.

Learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.

Digital marketing is not one tool, technique or strategy. Learn how to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.

Please note that we currently offer two types of courses – class room and live online via zoom platform!

Outcomes

By the end of this digital marketing course, you will go home with:

• your business model canvas
• your customer personas
• your one-page marketing plan
• your marketing execution schedule

Ideal for

• Small business owners and sole traders
• Digital marketers
• Marketing managers
• Students looking to get into a new digital marketing career

Course content

• What is digital marketing?
• Customer acquisition vs customer retention strategies
• Identifying and researching your target market
• Developing customer personas
• Customer journey mapping
• Creating your unique selling proposition (USP), or value proposition
• Behavioural psychology
• What is a marketing campaign?
• Putting an offer together
• Creating your one-page marketing plan
• Websites & search engine optimisation
• Business blogging
• Video marketing
• Email marketing
• Social media marketing
• Working with collaborators, ambassadors, influencers and other stakeholders
• Sales writing and calls-to-action
• Creating SMART goals
• Using KPIs to improve productivity and return-on-investment
• Outsourcing essentials

Please bring to class

• notepad and pen
• all your login details to all website, Google Analytics, email marketing, social media channels, or other digital marketing accounts