What you'll learn
Learn digital and social media marketing with our marketing short courses in Sydney.
Digital marketing enables you to grow your brand, expand your reach, and attract the right customers and clients to your organisation. With the help of this digital marketing course, you can learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.
Digital marketing is not just one tool, technique or strategy. This course could help you to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.
Please note: This course is currently offered online and face-to-face.
Learning outcomes
By the end of this digital marketing course, you will go home with:
- Your business model canvas
- Your customer personas
- Your one-page marketing plan
- Your marketing execution schedule
Course content
What will be covered in this digital marketing course?
- What is digital marketing?
- Customer acquisition vs customer retention strategies
- Identifying and researching your target market
- Developing customer personas
- Customer journey mapping
- Creating your unique selling proposition (USP), or value proposition
- Behavioural psychology
- What is a marketing campaign?
- Putting an offer together
- Creating your one-page marketing plan
- Websites & search engine optimisation
- Business blogging
- Video marketing
- Email marketing
- Social media marketing
- Working with collaborators, ambassadors, influencers and other stakeholders
- Sales writing and calls-to-action
- Creating SMART goals
- Using KPIs to improve productivity and return-on-investment
- Outsourcing essentials
Intended audience
Who is this digital marketing course for?
This course is for beginners and is recommended for small business owners and sole traders, digital marketers, marketing managers, and students looking to get into a new digital marketing career.
Course venue
Corner of Gordon St & Victoria Rd, Rozelle (in the grounds of St. Joseph’s Church).
Course materials
What to bring to class
- A notepad and pen
- All of your login details for your website, Google Analytics, email marketing, social media channels, or other digital marketing accounts
Other Information
Lunch
For Classes running all day, a 30-minute lunch break will take place halfway through the class. Students are encouraged to bring their own lunch, alternatively, there are cafes and takeaway restaurants nearby.
Course testimonials
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David Yeow said: A professional, well structured and hands-on course by a very experienced practitioner
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Franco said: Excellent course content, and knowledgeable instructor
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Brenda said: It was all very practical and managed to get through a massive amount of material in the 2 days. Would suggest it to others providing they could find a direct application for the skills
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Linda said: In depth content explained in a simple and engaging way. Brooke, our tutor, was exceptional!
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Francoise said: Very interesting topic. Content delivery was excellent. Great Facilitator with in-depth knowledge. Very approachable and supportive.
Course tutors
Brook McCarthy
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
Business or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
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Classes Online Courses
<p>Learn digital and social media marketing with our <a href="https://www.sydneycommunitycollege.edu.au/courses/personal-career-development/marketing">marketing short courses</a> in Sydney.</p>
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...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners