Digital Marketing Course: Beginners

What you'll learn

Learn digital and social media marketing with our digital marketing short courses in Sydney.

Digital marketing enables you to grow your brand, expand your reach, and attract the right customers and clients to your organisation. With the help of this digital marketing course, you can learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.

Digital marketing is not just one tool, technique or strategy. This course could help you to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.

Please note: This course is currently offered online and face-to-face.

Learning outcomes

By the end of this digital marketing course, you will go home with:

• Your business model canvas
• Your customer personas
• Your one-page marketing plan
• Your marketing execution schedule

Course content

What will be covered in this digital marketing course?

• What is digital marketing?
• Customer acquisition vs customer retention strategies
• Identifying and researching your target market
• Developing customer personas
• Customer journey mapping
• Creating your unique selling proposition (USP), or value proposition
• Behavioural psychology
• What is a marketing campaign?
• Putting an offer together
• Creating your one-page marketing plan
• Websites & search engine optimisation
• Business blogging
• Video marketing
• Email marketing
• Social media marketing
• Working with collaborators, ambassadors, influencers and other stakeholders
• Sales writing and calls-to-action
• Creating SMART goals
• Using KPIs to improve productivity and return-on-investment
• Outsourcing essentials

Intended audience

Who is this digital marketing course for?

This course is for beginners and is recommended for small business owners and sole traders, digital marketers, marketing managers, and students looking to get into a new digital marketing career.

Course venue

Rozelle Campus

Corner of Gordon St & Victoria Rd, Rozelle (in the grounds of St. Joseph’s Church).

Course materials

What to bring to class 

• A notepad and pen
• All of your login details for your website, Google Analytics, email marketing, social media channels, or other digital marketing accounts

Other Information

Lunch

For Classes running all day, a 30-minute lunch break will take place halfway through the class. Students are encouraged to bring their own lunch, alternatively, there are cafes and takeaway restaurants nearby.