Digital Marketing Course: Beginners
Learn digital and social media marketing with our digital marketing short courses in Sydney.
Digital marketing enables you to grow your brand, expand your reach, and attract the right customers and clients to your organisation.
Learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.
Digital marketing is not one tool, technique or strategy. Learn how to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.
Please note, this course is currently offered online and face-to-face.
Learning outcomes
By the end of this digital marketing course, you will go home with:
- your business model canvas
- your customer personas
- your one-page marketing plan
- your marketing execution schedule
What will be covered in this digital marketing course?
- What is digital marketing?
- Customer acquisition vs customer retention strategies
- Identifying and researching your target market
- Developing customer personas
- Customer journey mapping
- Creating your unique selling proposition (USP), or value proposition
- Behavioural psychology
- What is a marketing campaign?
- Putting an offer together
- Creating your one-page marketing plan
- Websites & search engine optimisation
- Business blogging
- Video marketing
- Email marketing
- Social media marketing
- Working with collaborators, ambassadors, influencers and other stakeholders
- Sales writing and calls-to-action
- Creating SMART goals
- Using KPIs to improve productivity and return-on-investment
- Outsourcing essentials
Who is this digital marketing course for?
- Small business owners and sole traders
- Digital marketers
- Marketing managers
- Students looking to get into a new digital marketing career
Course venue
Face-to-face at our Rozelle Campus or online.
Rozelle Campus
2A Gordon Street, Rozelle NSW 2039 (corner of Gordon St & Victoria Rd in the grounds of St. Joseph's Church)
If driving, there is no entry into Gordon Street from Victoria Road. Last block on your right before Victoria Road. Pedestrian access is opposite Prince Street.
Online
- Class will be held online via Zoom. Zoom details will be emailed to you with your enrolment confirmation.
- Requirement: A device with a web camera and stable internet connection.
What to to bring to class
- notepad and pen
- all your login details to your website, Google Analytics, email marketing, social media channels, or other digital marketing accounts
Classes Online Courses
<p>Learn digital and social media marketing with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business/digital-marketing">digital marketing short courses</a> in Sydney.</p>
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...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist for Digital Marketing Course: Beginners
Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
For business, or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
Course testimonials:
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Linda said: In depth content explained in a simple and engaging way. Brooke, our tutor, was exceptional!
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Franco said: Excellent course content, and knowledgeable instructor
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David Yeow said: A professional, well structured and hands-on course by a very experienced practitioner
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Francoise said: Very interesting topic. Content delivery was excellent. Great Facilitator with in-depth knowledge. Very approachable and supportive.
