Digital Marketing Course
Learn digital and social media marketing with our digital marketing courses in Sydney.
Digital marketing enables you to grow your brand, expand your reach, and attract the right customers and clients to your organisation.
Learn how to harness the power of digital marketing to reach more people and grow your business, with low-cost and no-cost software and marketing techniques.
Digital marketing is not one tool, technique or strategy. Learn how to grow an online community, increase upsells, build a brand and boost brand reputation, and, ultimately, increase revenue.
Please note that we currently offer two types of courses – class room and live online via zoom platform!
Outcomes
By the end of this digital marketing course, you will go home with:
- your business model canvas
- your customer personas
- your one-page marketing plan
- your marketing execution schedule
Ideal for
- Small business owners and sole traders
- Digital marketers
- Marketing managers
- Students looking to get into a new digital marketing career
Course content
- What is digital marketing?
- Customer acquisition vs customer retention strategies
- Identifying and researching your target market
- Developing customer personas
- Customer journey mapping
- Creating your unique selling proposition (USP), or value proposition
- Behavioural psychology
- What is a marketing campaign?
- Putting an offer together
- Creating your one-page marketing plan
- Websites & search engine optimisation
- Business blogging
- Video marketing
- Email marketing
- Social media marketing
- Working with collaborators, ambassadors, influencers and other stakeholders
- Sales writing and calls-to-action
- Creating SMART goals
- Using KPIs to improve productivity and return-on-investment
- Outsourcing essentials
Please bring to class
- notepad and pen
- all your login details to all website, Google Analytics, email marketing, social media channels, or other digital marketing accounts
15% Earlybird Discount available on 2021 classes for this course.
Simply enrol before 31 December 2020 using the discount code EARLYBIRD21 at the payments page. (Offer cannot be used in conjunction with any other concessions or discounts.)
Classes
<p><strong>Learn digital and social media marketing with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business-classes-sydney/Digital-Marketing">digital marketing courses</a> in
...<p><strong>Learn digital and social media marketing with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business-classes-sydney/Digital-Marketing">digital marketing courses</a> in
...If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist
If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist
Course testimonials:
-
Francoise said: Very interesting topic. Content delivery was excellent. Great Facilitator with in-depth knowledge. Very approachable and supportive. Needs a re-think of how to best use the physical space to make the course more dynamic, engaging and inclusive.
-
Franco said: Course detail, course instructor
-
David Yeow said: A professional, well structured and hands-on course by a very experienced practitioner
-
Andrea said: Tutor was great. Would have liked the content on 2nd day to have been focused on for longer - perhaps reducing Day 1 a bit to accommodate more social media tips / best practice and content guidelines/tips for email marketing and social media, however that could be due to the fact that I already have a marketing background while others didn't.
