Digital Marketing Course: The Essential Toolkit

What you'll learn

Learn how to promote yourself and your products using the Essential Digital Marketing Toolkit with our digital marketing courses online & in Sydney.

For small business owners, it can be confusing and daunting to put a budget towards promoting themselves, their products, businesses and see no results. Add to that the expectation that small budget business owners need to be a jack of all trades needing to write, shoot, edit and promote all their own content. With so many different ways to market your business online, we want to show you the 5 main things that you need to get started without spending huge amounts of money in this digital marketing course in Sydney.

It's easier than you might think to become an effective communicator of your brand across a range of media. Be that, photos, videos or writing. This digital marketing course in Sydney gives you the simple facts and procedures you need to build up your marketing toolkit. Find inspiration, create your media using mostly free tools, share the content to ensure your audience sees it and resonates with it, and finally track the performance of your campaign.

You have less than a couple of seconds on social media to make an impact and the more content you put out there, the faster people will recognize your brand. So let us take you on the complete customer journey to develop your Digital Marketing essential toolkit so that you can make more conversions and drive up real success for your business.

For small businesses with a physical location, having the correct details relating to your location is critical to gaining additional exposure on Google, and giving people a quick and easy way to reach out to you. Not only that, uploading photos and videos to your Google My Business profile, and collecting reviews help build trust with Google.

Learning outcomes

By the end of this Essential Digital Toolkit course, you should be able to:

Understand how to identify what is working and what isn't working in other online ads
Develop an understanding of the basic equipment needed to create online content
Utilise free/cheap software to write, shoot, edit and share your media
Understand the basics of a campaign and how to track ad performance

After finishing this course, you might like to enrol in our Digital Marketing Course: Beginners.

What will be covered in this Essential Digital Toolkit course?

Creating Ads from Scratch

Types of ads businesses and creators need to make to be successful
What equipment is needed to make effective ads?
Finding inspiration from brands creating similar media

Software

What software do you need to make ads?
What software do you need to push the ads onto the ad networks?
How to track the ad performance?

Equipment

How to use your camera/phone to take good photos & videos
Turning photos into ads with Canva
Turning videos into ads with iMovie/Clips
Writing effective articles with ContentBot

Online Platforms

How to set up Google My Business How to upload an ad to Facebook/Instagram
How to upload an ad to Tiktok
How to upload an ad to LinkedIn

Ad Performance

How to check Google My Business Traffic How to find the Facebook/Instagram ad performance data?
How to find the Tiktok ad performance data?
How to find the LinkedIn ad performance data?

Who is this course for?

This course will guide you to think creatively about your own marketing and show you through clear, systematic steps how to execute it at a high level. Then when it comes to budget, it will help you determine where you should spend your money and how much you should spend. Enrol if the following applies to you:

Small business owners and sole traders
Students looking to get into a new digital marketing career
Anybody trying to develop their social media or drive more traffic to their website

Course delivery

This course is an online workshop held over Zoom.

Course testimonials

Angelo said: Very good overview of all the key applications.
Michael said: Ben’s content and delivery are first class. Really practical and well-tailored to the audience.
Peter said: Practical with focus not only on the theory but how to use the knowledge with plenty of real life experiences shared.
Julie said: The course tutor Ben is experienced in his field and is able to impart the course content in a methodical way to meet student diverse needs. I have completed two short digital marketing courses with Ben to meet my needs and give me the confidence to enter the DM industry.