Digital Marketing Course: The Essential Toolkit
Learn how to promote yourself and your products using the Essential Digital Marketing Toolkit with our digital marketing courses online & in Sydney.
For small business owners, it can be confusing and daunting to put a budget towards promoting themselves, their products, businesses and see no results. Add to that the expectation that small budget business owners need to be a jack of all trades needing to write, shoot, edit and promote all their own content. With so many different ways to market your business online, we want to show you the 5 main things that you need to get started without spending huge amounts of money in this digital marketing course in Sydney.
It's easier than you might think to become an effective communicator of your brand across a range of media. Be that, photos, videos or writing. This digital marketing course in Sydney gives you the simple facts and procedures you need to build up your marketing toolkit. Find inspiration, create your media using mostly free tools, share the content to ensure your audience sees it and resonates with it, and finally track the performance of your campaign.
You have less than a couple of seconds on social media to make an impact and the more content you put out there, the faster people will recognize your brand. So let us take you on the complete customer journey to develop your Digital Marketing essential toolkit so that you can make more conversions and drive up real success for your business.
For small businesses with a physical location, having the correct details relating to your location is critical to gaining additional exposure on Google, and giving people a quick and easy way to reach out to you. Not only that, uploading photos and videos to your Google My Business profile, and collecting reviews help build trust with Google.
Learning outcomes
By the end of this Essential Digital Toolkit course, you should be able to:
- Understand how to identify what is working and what isn't working in other online ads
- Develop an understanding of the basic equipment needed to create online content
- Utilise free/cheap software to write, shoot, edit and share your media
- Understand the basics of a campaign and how to track ad performance
After finishing this course, you might like to enrol in our Digital Marketing Course: Beginners.
What will be covered in this Essential Digital Toolkit course?
Creating Ads from Scratch
Types of ads businesses and creators need to make to be successful
What equipment is needed to make effective ads?
Finding inspiration from brands creating similar media
Software
What software do you need to make ads?
What software do you need to push the ads onto the ad networks?
How to track the ad performance?
Equipment
How to use your camera/phone to take good photos & videos
Turning photos into ads with Canva
Turning videos into ads with iMovie/Clips
Writing effective articles with ContentBot
Online Platforms
How to set up Google My Business
How to upload an ad to Facebook/Instagram
How to upload an ad to Tiktok
How to upload an ad to LinkedIn
Ad Performance
How to check Google My Business Traffic
How to find the Facebook/Instagram ad performance data?
How to find the Tiktok ad performance data?
How to find the LinkedIn ad performance data?
Who is this course for?
This course will guide you to think creatively about your own marketing and show you through clear, systematic steps how to execute it at a high level. Then when it comes to budget, it will help you determine where you should spend your money and how much you should spend. Enrol if the following applies to you:
- Small business owners and sole traders
- Students looking to get into a new digital marketing career
- Anybody trying to develop their social media or drive more traffic to their website
Course delivery
This course is an online workshop held over Zoom.
Classes Online Courses
<p>Learn how to promote yourself and your products using the Essential Digital Marketing Toolkit with our <a href="https://www.sydneycommunitycollege.edu.au/courses/business/digital-marketing">digital
...Great reasons to enrol in a short course with us
Small classes
A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.
Short & sweet
Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.
Facilities & equipment
Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.
Easy, secure enrolment
Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.
Quality instructors
Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.
For business, or pleasure
Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.
Course testimonials:
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Peter said: Practical with focus not only on the theory but how to use the knowledge with plenty of real life experiences shared.
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Michael said: Ben’s content and delivery are first class. Really practical and well-tailored to the audience.
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Julie said: The course tutor Ben is experienced in his field and is able to impart the course content in a methodical way to meet student diverse needs. I have completed two short digital marketing courses with Ben to meet my needs and give me the confidence to enter the DM industry.
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Angelo said: Very good overview of all the key applications.
