Copywriting - How to get it right

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Course description

Learn how to write great copy in this 2-hour workshop in Sydney.

Are you, like most professionals, in amongst the storm of content to help promote your brand and organisation, yet struggling to create it or keep your potential and loyal customers engaged? You’re not alone. After all, if people aren’t following your business' content and feeling enlightened by it, then it really is a waste of time.

We’re living in a world where business is highly social, products are complex, industries are evolving and customers expect personal attention.

This means that in order for your business to survive, you not only have to be creating regular content, it has to be engaging, relevant and fresh – and on platforms your customer will find it. The key to success lies in quality copywriting, and this two-hour talk will give a brief introduction to set you on the right path.


By the end of the workshop you will:

  • know what copywriting is
  • understand why it’s crucial in business today
  • appreciate the difference between good and bad writing
  • understand how writing is a critical element in your marketing strategy
  • use copywriting effectively
  • know ways to improve your writing
  • be able to write to communicate with their audience
  • know the breadth of content creation in its many forms
  • be confident when working with a copywriter
  • benefit from copywriting tips and tricks

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.