How to create a content marketing strategy

What you'll learn

Content marketing and strategy course in Sydney

Content is king in marketing. Especially in 2022, when ad spend has ever-dwindling returns, and accurate attribution is close to impossible. So, now more than ever, brands and businesses need to be leaning hard into content marketing. But there’s two problems when it comes to implementation. First, knowing what to create, where to publish it, what to say, and who to speak to is hard enough. And second, if you’re trying to learn content marketing, most courses on offer teach content marketing in a superficial way. This course aims to tackle these problems by teaching mastery of content marketing fundamentals. By joining it, you’ll learn the right questions to ask and the right places to look, so you can formulate and execute a content marketing strategy for any brand and any business, and turn prospects into buyers and buyers into loyal, lifelong customers.

Course summary

What you won’t be learning

  • Content calendars
  • Dances to do on TikTok
  • Reporting on pointless metrics
  • Buzzwords to impress your boss
  • That content only lives on social media

Learning outcomes

What you will be learning

  • How to find exactly what to talk about, to who, and where and when to talk about it
  • How to create content that your audience actually want to consume
  • How to see if your content has demonstrable value
  • Have an ability to create SEO content

Course content will include

  • Techniques on finding your audience and what they’re into
  • Formulae for creating content that catches eyes and piques interest
  • Methods to test if content is resonating, and if you’re hitting your goals

Theory and hands-on learning. 

Every single lesson, every time you come across a new principle or idea, you’ll either be researching real-world examples or creating something of your very own. 

Who this course is for

  • You need to create a content marketing strategy for your brand or business
  • You’re looking to learn content marketing to increase your skill set
  • You’re early in your content marketing career or education

No prior content marketing experience is required

Bring your Laptop/Tablet/pen and paper and creativity.

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for How to create a content marketing strategy

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for How to create a content marketing strategy