Creative Industries Business Skills

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Creative industries business skills course in Sydney.

The creative industries are a tough way to make a living.

Whether you’re a musician, photographer, performance artist, writer or any other creative, the way to be able to make your art your main income is to understand your industries better and develop your skills at running a small business.


By the end of this course you will

  • understand the industry you are working in and know where to find opportunities and collaborators
  • have planned out a career path and an efficient, effective working methodology
  • know your market and have developed your own brand
  • understand how to build a fan base
  • have learned how to build your own business in the creative industries

Ideal for

This professional development course is designed for Creatives who want to increase their chances of success in the arts, entertainment, performance, book, music and other creative industries.

Please note that we currently offer two types of courses – class room and live online via zoom platform!

Course content

Planning and goal setting

  • “But it's art!” – why take a business approach
  • The arts – career or hobby
  • Good goal setting – SMART and realistic
  • Career pathways – a pyramid towards success
  • Time management
  • Task management and the importance of measurability
  • Record keeping
  • Continued professional development

Becoming an expert collaborator

  • The importance of written language skills
  • Events – being a team player
  • Rejection isn’t the end of a relationship
  • A common language: avoiding buzzwords
  • Keeping a database of people
  • Local knowledge: venues, key personnel, available resources
  • Analysis of industry roles
  • Where you can find networking opportunities
  • Opportunities for involvement in the industry
  • Niches and points of difference
  • Becoming an expert collaborator – Responsiveness, the risk of upgrading, follow the brief and listening to experts

Business skills

  • A portfolio industry – diversifying your services
  • Leveraging existing skills into new areas
  • Pros and cons of an artistic show/event
  • Stay active: where do opportunities comes from?
  • Discernment: avoid the dodgy ones
  • Working for nothing
  • Crowd funding
  • Managing growth and demand
  • Technology is your friend
  • Learning from rejection
  • Agents: pros and cons


  • Taking your customers' viewpoint – thinking from the outside in
  • The rule of 7
  • Reach VS engagement
  • Websites, business cards and other assets
  • Blogs, vlogs and podcasts
  • Recency of information
  • Hot tip – use your email signature
  • Customer loyalty – building a fan base
  • Event marketing
  • Effective social media
  • Media and publicity skills
  • Outsourcing VS learning and doing

Please bring to class

  • A laptop

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • said: A passionate tutor, who enjoys helping others achieve their goals.

  • said: 5 Stars!

  • said: 5 Stars!

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