Branding Basics Workshop

Classes

$119 Limited inc GST / $95.20 / $107.10
Branding Basics Workshop

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Course description

Learn Branding Basics at this practical workshop in Sydney.

Starting out and no budget for professional graphic design just yet? Need help nailing a cohesive look to reflect your brand visually? Or maybe you just need a quick and punchy logo for your online presence now…

In this introduction to the basics of branding, you will learn how to define your brand personality and create the visual elements needed to launch your brand into the world. Guided by a professional graphic designer with over 10 years experience in branding design, you’ll come away with the basic branding components – including logo and simple style guide.

Recognition of your brand relies on a visual connection between your logo, social media imagery and colour/font choices. Whether large company, small business, part-time passion – or simply you and your “personal brand” – reflecting the right aesthetic consistently is fundamental for success.

Learning outcomes
  • Understand basic branding principles
  • Define a brand’s personality and learn how to reflect it graphically
  • Design a basic brand style guide with colour palette and fonts
  • Create a basic DIY logo using free or low-cost apps
  • Create social media assets
  • Understand how to keep a cohesive aesthetic across a range of applications
  • Learn to use simple, free graphic apps
Before the class, please prepare…
  • Create a Pinterest board / inspiration board of ideas for your brand’s aesthetic
  • Create a Canva login at canva.com (and download the app if you’re using a tablet)
Please bring to class
  • BYO tablet or laptop (don’t forget your charger cord!)
  • Plain paper pad / book and artline pens to sketch ideas
  • Coloured pens and textas if you have them (optional)

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

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