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Do you want to brand your business better, but can’t afford an ad agency and want to know how? Then our communications short courses are designed for you.

Branding today goes way beyond aesthetics and visual identity – it is so much more than your logo, design, packaging, typeface, etc. Indeed, modern branding uses a palette of brand codes that create a memory structure in the consumer’s mind, including your often overlooked Verbal Identity. Finding the right words that are relevant to your customer will make you more ‘buyable’ – just as saying the wrong thing will hold your business back.

In this interactive Branding workshop in Sydney, you will learn how to brand your business better so that you say the right thing, stand out from the crowd, stop losing sales, and create a strong communication platform on which to grow. Dive into the basics of brand building, including the vital role words play in the lost art of persuading people to buy – plus have fun with hands-on exercises to learn skills you can apply immediately to your business.

Learning outcomes

By the end of this business branding course, you should be able to:

  • identify your core strategic message so you can brand your business accordingly
  • develop a brand voice that resonates throughout your content and social media
  • understand how to get your audience to feel something for your brand
  • see how brand assets can apply to customer touchpoints and different channels
  • take steps to position your brand effectively so it stands out against others
  • fix potential communication disconnects that hurt sales and response rates

What will be covered in business branding course?

Introduction to branding

  • Strategy
  • Creativity
  • Marketing
  • Effectiveness
  • Words
  • Ideas
  • Salience

The basic building blocks

  • What is a brand?
  • Brand assets: words, symbols, sound, imagery, typefaces, colours
  • Basics of brand building
  • The Power of Words — saying the right thing in the right way

The Power of Persuasion

  • The Interrogation Principle
  • The Principle of Repetition
  • The 'You' Principle
  • The Principle of Betterment
  • Case Study: Unpack a real-life advertising campaign using these Principles. Raine & Horne – Radio Ad & Corporate Branding worth $8m

Interrogations & Group exercises

  • Mock branding interrogation with students in pairs where they will be role-playing and interrogate each other about their brand
  • Interrogating customers: a group exercise ideal for deep diving into a re-positioning of your brand
  • WAITTS (What Am I Trying To Say?): An individual exercise, as applied to your own business, where you zero in on the marketing message for your brand
  • Case Study 1: DesignStreet – Individual interrogation + the resultant branding
  • Case Study 2: Leadenhall – Group interrogations + the resultant branding

Who is this business branding course for?

  • Entrepreneurs building a brand for their start-up
  • Business owners that want to improve the performance of their company
  • Business owners losing money on marketing campaigns
  • Digital marketers looking to fill a gap within their existing skillset and understand how to deploy a brand strategy

What to bring to class

  • Pens & paper! Not just a laptop or device. This is a hands-on interactive workshop where you will brainstorm on paper.

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Business Branding Course for Beginners

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Business Branding Course for Beginners

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

For business, or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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