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Do you know you need better branding, but don’t want to spend a fortune? Then these Marketing and Business Courses are designed for you.

For many branding is still just about the aesthetic and the visual identity – name, logo, design, packaging, etc. The concept of branding has evolved enormously over the years, we now understand brands more as patterns of familiarity and meaning that exist in the minds of customers. Branding is important because it's what makes a memorable impression on consumers and what allows customers and clients to know what to expect from a company. Your brand is built to be the representation of who you are as a business, and how you wish to be distinguished.

In this interactive Branding workshop in Sydney, you will learn how to brand your business better so that you say the right thing, stand out from the crowd, stop losing sales, and create a strong communication platform on which to grow. Dive into the basics of brand building, including the vital role words play in the lost art of persuading people to buy – plus have fun with hands-on exercises to learn skills you can apply immediately to your business. Differentiate your brand against the competition by creating and deploying a unique brand experience for your customers in this Branding course in Sydney.

Course Outcomes

By the end of this course students should be able to:

  • Identify who/what you want to be to your stakeholders, create your brand strategy to position yourself accordingly
  • Develop a brand voice that makes it easy to resonate through content and social media marketing
  • Understand how to get your audience to feel something for your brand through personality development
  • Translate your brand positioning into assets (e.g., visual identity, content, products, ads) and actions (e.g., services, customer support, human relations, experiences)
  • Position your brand effectively to stand out on its own
  • Fix communication disconnects that are losing you sales and increase response rates from your customers

Ideal for

  • Entrepreneurs building a brand for their start-up
  • Business owners that want to improve the performance of their company
  • Business owners losing money on marketing campaigns
  • Digital marketers looking to fill a gap within their existing skillset and understand how to deploy a brand strategy

Course Content

Introduction to branding

Create better branding through clearer communications can help you be more competitive without spending a fortune. Includes evidence-based marketing facts about advertising, eg: how many ad messages are received every day; how many are wasted [Ehrenberg Bass study]; the new surveillance marketing paradigm that chases you around the web but doesn’t persuade [$44b last year in Ad Fraud]; and the fact that AI does not yet have the ability to ‘capture the imagination’... which all adds up to a huge opportunity to do better-crafted, more salient, more creative branded messaging.

Covers definitions and discussion about:

  • Strategy
  • Creativity
  • Marketing
  • Effectiveness
  • Words
  • Ideas
  • Salience

The basic building blocks

What is a brand? There are many ways to define what a brand is but there is only one that matters: brands are memory structures that you reinforce over and over to increase mental availability. Learn how your brand's distinctive assets such as words, symbols, sound, imagery, typefaces, colours are the basics of brand building and how words help the brain etch your brand in the consumer's mind. See how by the clever use of words you can remain memorable and sell your product.

The Power of Persuasion

Stop selling, start persuading. Explore four powerful, proven principles of brand copywriting that will change the way you talk to your audience and get them to buy your product or service. We will discuss by way of real-life examples:

  • The interrogation principle
  • The repetition principle
  • The 'you' principle
  • The betterment principle.
  • Case Study: Raine & Horne – Radio Ad & Corporate Branding worth $8m

Salience – a brand's secret sauce

See exactly why your brand and its advertising is not working, and then discover the one thing you need to do to make your message clear, dynamic, truthful – and easy to write in any channel or in any media. The key to success that will save you thousands and boost your bottom line: Salience, or sales relevance.

Interrogations & Group exercises

  • Mock branding interrogation with students in pairs where they will be role-playing and interrogate each other about their brand
  • Interrogating customers: a group exercise ideal for deep diving into a re-positioning of your brand
  • WAITT (Who am I talking to?): An individual exercise, as applied to your own business, where you zero in on the marketing message for your brand
  • Case Study 1: DesignStreet – Individual interrogation + the resultant branding
  • Case Study 2: Leadenhall – Group interrogations + the resultant branding

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Branding Course for Beginners

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join waitlist for Branding Course for Beginners

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

For business, or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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