Graphic Design Essentials

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$449 Limited GST free / $359.20 / $404.10
Graphic Design Essentials

<p>A fabulous introduction to the theory, history and application of graphic design and typography with a professional Graphic Designer!</p><p>The topics covered will include the history of graphic

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All computer based courses are limited to 16 participants per course.

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Course description

A fabulous introduction to the theory, history and application of graphic design and typography with a professional Graphic Designer!

The topics covered will include the history of graphic design, colour theory, typography and composition as well as touching on the basics of the three main industry standard design software programs: Adobe Illustrator , Adobe InDesign and Adobe Photoshop in Adobe Creative Cloud. The theory elements in class will be comprehensive, and initiate a process of personal enquiry and research to discover what participants find appealing to them individually.

Through deep discussion of their visual research they will learn critical analysis of Graphic Design and the principles covered as well as expanding their knowledge of the field. The practical element of the course will be structured as tutorials in each of the software packages outlined. Each tutorial will contribute to the layout of an A4 advertisement as a final piece of work. Participants will create an advertisement, which will be critiqued in lesson seven.

The aim of this activity is to apply the learning in the first three weeks of the course through creation of the final product. The work students develop in this course may be used to start a portfolio for the purpose of gaining access into a more advanced course of study at the Fashion Masters College, another institution, TAFE or University.

Please Note:
This course is designed for students who welcome tutor and group feedback. It is highly recommended that students attend all sessions and work on their homework to successfully complete all projects.

Agenda

Lesson One: History of Graphic Design and Brand

  • Hand-outs: Notes handbooks and keyboard shortcut laminates
  • Overview of topics
  • Principles and Elements of design
  • History of Graphic Design
  • Show work of successful Graphic Designers from the late 20th and 21st Century
  • Discuss importance of Graphic Design in brand recognition
  • Show examples of successful branding exercises
  • Homework activity: to select two pieces of graphic design with a focus on brand for discussion in lesson two.

Lesson two: Colour

  • Discuss homework activity from lesson one
  • Tie back into principals and elements of design
  • Discuss colour in the context of branding
  • Discuss how colour is used in software (overview of RGB, CMYK and web colour)
  • Demonstrate where colours are chosen in software packages
  • Homework task: finding two pieces of graphic Design with a focus on typography for discussion in lesson three

Lesson Three: Typography

  • Discuss homework activity from lesson two
  • Introduce typography
  • Cover history of typography
  • Introduce students to prominent typographers and fonts
  • Introduce software and where the typography is set in each program
  • Homework task: begin to think of a product or service for which they would like to create an advertisement

Lesson Four: Photoshop

  • Overview of what the different software packages are for
  • Discuss areas of the industry that utilise different software packages
  • Introduce Adobe Photoshop
  • Search for images for advertisement
  • Photoshop tutorial: Introduce colour alteration and enhancement, cloning, transform functions, selecting and masking, layers and painting tools.

Lesson Five: Illustrator

  • Introduce Adobe Illustrator
  • Discuss its predominant uses
  • Illustrator tutorial: Introduce tools, colours, pathfinder, and stroke
  • Illustrator activity: Draw a logo

Lesson Six: Indesign

  • Introduce Adobe InDesign
  • Discuss its uses
  • InDesign tutorial: Introduce tools, colour, typesetting, page layout, and layers
  • InDesign activity: Begin to layout advertisement

Lesson Seven: Project workshop

  • Work on advertisement for rest of class assisting students
  • roup critique
  • Review topics covered
Outcomes

By the end of the course the participant will have:

  • Learned an overview of the history of design, colour theory, typography and layout in order to inform the design process
  • Developed basic skills in the Adobe Illustrator, Adobe InDesign and Adobe Photoshop programs in Adobe Creative Cloud
  • Exercised communication and critical analysis of design
  • Gained an understanding of the overall design process and how it can be used for creative purposes
Materials provided:
  • Course notes booklet

Please bring these to class each week!

For classes in general you will need:

  • An 8GB USB
  • Plain sketch paper (inexpensive)
  • Pen & paper, or a tablet for writing notes
  • Black felt tip Artline pen and/or pencils for sketching ideas
  • Feel free to bring any coloured pens and textas that you have at home but not essential. Black felt tip Artline pen will suffice for most sketching exercises
  • Throughout the course you will also be required to print out, photocopy or bring in some items from books or magazines for discussion
Important Information

Discounts for SCC students are available with the following retailers:

  • 10% discount at Dans Art Design – enter code ‘SCC’ at the checkout.

The link to the Website is DansArtDesign

  • Tilly’s Art Supplies in Rozelle, 10% off
  • Art On King Art Supplies in Newtown, 10% off
  • Eckersley’s Art Supplies in York Street, 10% off
  • Natural Fabrics Online, will waive the 20% Service Fee (for orders under $100) and cutting fees (in orders under $200) for students – no minimums
Other information
  • Avoid disappointment. Enrol early.
  • Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.*
  • It is highly recommended to have downloaded the free 30 day trial version of Adobe Creative Cloud prior to the start of your course. If you need help doing this, please talk to your friendly tutor in the first class for suggestions or demonstration.
  • Please note: This course runs in our computer lab, which has 12 big screen MAC computers, all installed with updated Adobe Creative Cloud programs.

Avoid disappointment. Enrol early.

Please ensure that you have given a valid email and mobile number as all course changes will be communicated via sms or email.

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join Waitlist

Course testimonials:

  • Sarah said: It was a very easily accessible course with relevant content. The pace and learning style was good, and the size of the class meant that I could get hands on feedback every week. I thoroughly enjoyed it and thought it was great value for money. Would highly recommend.

  • Asvini said: 5 STARS

  • Rory said: Tutor 5 Stars

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